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Macrotrends

10 Gender Takeaways

... . They can instantly tell when a marketing effort is operating on an outdated gender paradigm. Today’s marketers are thus being called on to take a more neutral approach to gender. Speak to target demographics as groups not defined by their shared gender, but by a shared need or desire. Responding to pressure from the pro-neutral parents’ coalition Let Toys Be Toys, TOYS R US has promised to make its in-store marketing in the UK more neutral and inclusive. The company will remove explicit references ...

The Gender Landscape

... the same. GN KIDSFrom Hasbro’s impending release of a gender-neutral Easy-Bake Oven to Harrods’ creation last year of a gender-neutral “Toy Kingdom,” major children’s brands are embracing the neutral mindset. Most recently, a petition from the parents’ organization Let Toys Be Toys inspired children’s retailers in the UK—including Toys R Us, Tesco, Boots, Sainsbury’s, TK Maxx, and The Entertainer—to pledge to remove “boys” and “girls” designations when displaying or marketing toys. GN ...

Retail 2.0: A.I., AR & VR

... on a VR headset that provides an immersive experience about the region in Mongolia where the cashmere is sourced and the people who made it.AmazonTo celebrate Prime Day last year, Amazon debuted 10 VR kiosks in malls across India. These experiences transported viewers to a city filled with Prime Day products, like home goods, toys, and clothes. Using an Oculus Rift headset and Oculus Touch controllers, customers could pick up any 3D product and examine it from all angles, even putting clothing ...

Z Marketing Tips

... MOBILE FIRST - Zs have grown up in a mobile-first world. Indeed, they’ve been swiping and tapping their parents’ devices as go-to toys their whole lives, and those who have their own cellphone regard it as their most personal possession. As Zs consider their mobile devices an extension of themselves and consume most of their media on this platform, it’s essential that marketers reach them there. In fact, in the future, all brands will likely need to be mobile-friendly in order to be relevant ...

Family Ties

... launching LATTJO, a collection of games, toys, and activities that are relevant to young and old alike. - Brands & Tools Facilitating Digital Quality Time - Samsung Recognizing that many parents today can’t be home with their kids at night, Samsung launched Bedtime VR Stories, a live storytelling app that lets parents and children read together inside a virtual reality world when they’re physically apart. Both participants wear VR headsets so that they can talk to each other and see a version of each ...

NOwners

... consumption and landfill waste. YERDLEYerdle is a network for giving and getting free stuff. Video: What happens when a Yerdler shares her dog?AirBNB, Rent the Runway, RelayRides, Spinlister, Toys Trunk, TaskRabbit, DogVacay, Boatbound, Friendshippr, Mine for Nine, Fitmob, ParkatmyHouse, EXEC, Fon, Vayable, ShareDesk, SpokeSwap, GameflyNOWNERS EXTRA CREDIT Browse items being offered up for free on Yerdle. Find a household item you rarely use and lend it out on Neighborgoods. Try out the rental market ...

Parental Advisory

... lunch, kids also send text messages with photos of items they want. Being able to check in on a regular basis means that it feels natural for kids to talk to their parents about anything and everything, including each others' purchases. It follows that most parents acknowledge that their children have some influence over a variety of purchases, from toys and clothing for the kid to family outings and vacations. More than one in 10 parents (12% in the U.S. and 13% in the UK) admit their children even ...

The Invisibles

... integrated within an environment rather than disruptive. This is a significant shift from years past; devices used to be status symbols that people featured prominently. Doing so not only indicated one was tech-forward but also that one could afford expensive toys. Yet today, as young consumers consider technology an extension of themselves, they want it to blend into their lives. They don't see technology as shiny objects that enhance their image, but rather, they want to put themselves and their ...

On/Off

... consumer showrooming, Best Buy instated a program in which it price-matches all local retail competitors and 19 major online competitors, in all product categories and on nearly all in-stock products. Toys“R”Us and Target have introduced similar policies.LET SHOPPERS SEE IN-STORE MERCHANDISE AVAILABILITY ONLINENordstrom and Macy’s let online shoppers see in-store availability, motivating them to view and try on items in person or to make their purchase online and later pick it up in-store. Similarly ...

Eco Chic

... eyes—not just easy on the earth. In a reflection of how popular culture is becoming more purposeful (see Purposeful Pop), the fashion industry is giving sustainability a style makeover and setting a tone for other industries, from food to furniture to toys, to follow suit with creative solutions to global resource issues that position them as thought leaders in the eyes of consumers. Though much of the media’s focus on sustainable style centers around technology and bioengineered ...