241 results for '"travel"'
Filter by:

Macrotrends

Cultural Diplomats

... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...

First Glocals

... homogenization. Travel used to provide a highly anticipated opportunity to collect products one can’t find at home, but with online shopping, it is now difficult to find anything truly unique that can’t be ordered with a click. In response, we are seeing a new duality among GYs, who want to foster international connectedness without sacrificing pride in their cultural heritage. Indeed, as a 25-year-old respondent from South Korea told us, “Right now I have both local culture and global culture within myself ...

Have Guidance, Will Travel

... Young travelers are looking to tools and services that help alleviate the burden of planning a trip and allow them to focus on the joys of traveling.Modern young people are willing to make sacrifices in order to prioritize travel in their lives, but this doesn’t mean that they enjoy every aspect of it; planning a trip has become more of a burden than young travelers want to deal with. Due to their access to resources that previous generations didn’t have a fraction of, young travelers have ...

Future Of Travel, Transportation, & Infrastructure

... Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.Innovations in travel, transportation, and infrastructure are reshaping society by reducing pain points and expanding access for getting around. Advances in air travel technology, such as remote bag check-in and biometric security measures, are lessening the friction people experience at the airport, allowing passengers to spend less time hauling baggage and waiting in lines and more time ...

Where There's A Will, There's Away

... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...

On The (Im)pulse

... Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.While a passion for travel spans generational divides, modern young consumers are so fixated on this category that they tend to jump at the chance to book trips when good deals catch their eye. Travel is becoming the new impulse purchase, and increasingly how young generations go places near and far. While four ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

Category Lens

... documentary on a cause, we ask of you to spend two more hours of your time taking action?TRANSPORTATION (AUTO, TRAVEL, HOSPITALITY)Given that many purchases in the transportation and hospitality industries are higher ticket and more thoughtfully considered, Plurality & Polarization are important concepts as both Ys and Zs see their investments as particularly meaningful. In addition, the experiential nature of this category offers many opportunities for education and engagement. What if…...Brands ...

Home & Away Work & Commuting Trends

... Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.Work is an indispensable part of young people’s lives, and they’re finding ways to mold it to fit their lifestyle (see the Self Made Report). One way they’re doing so is by integrating their passion for travel into their job by seeking out programs that help young employees explore places while completing their work remotely. Not only are they bringing their work ...