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Macrotrends

Gen Z Global Trends

... for entertainment and socializing. With Zs in the Philippines growing up with a strong sense of consumerism, brands have an opportunity to establish themselves with a generation focused on flaunting their newly found wealth.    - SINGAPORE: GOING GREEN - Zs in Singapore are growing up with sustainability in their DNA. The “Garden City” is leading the world in going green, and youth there are being raised with an appreciation for the environment as well as high design and urban innovation ...

House Funders

... homebuyers can crowdfund the construction of homes so that more affordable ones are available for them in the urban, walkable, transit-friendly neighborhoods that young adults often aspire to call home. People can purchase shares, and the sum helps create new developments. L.A. was the first city to get a $50 million eFund in July 2017, and the company plans to launch more in Washington, D.C. and other major U.S. cities this year. Meanwhile, San Francisco-based Unison Home Ownership Investors ...

Perfect Boyfriend

... Hey Girl meme, which executes a similar approach exclusively on Ryan Gosling. Woodsy folk singer Bon Iver is the subject of a likeminded site called Bon Iver Erotica, which presents the bearded songwriter as unfathomably rugged—but even more loving. This Tumblr quickly went viral, inspiring spin-offs including Bon Iver Aurotica and Bon Iver Breakup Stories. Not all fantasy blogs show a mountain-loving type of man. Others including Nerd Boyfriend and Your Urban Outfitters Boyfriend celebrate ...

Culture Spotlight On South Korea

... Korean media brands, including Ohmynews, Newstapa, Pressian, and .face, have launched initiatives to move away from traditional models of news in order to engage readers. Sodam Cho started .face in an effort to create a more personal way to share news and current events. This social native video outlet focuses on five areas of interest to young adults: social justice, LGBTQ issues, feminism, urban ecology, and technological impacts on societies. .Face uses social media as its main platform ...

Public Funds

... rise of boutique fitness classes, it’s not uncommon for Ys in certain urban locales to spend upwards of $35 on a single class, multiple times a week; the same goes for twice-daily habits of $5 lattes and $10 juices. Voyeurs of such expenditures are quick to do the math, but are less quick to judge for such indulgences because they are typically shared alongside more financially modest practices, like doing one’s own taxes, commuting by bike, or abstaining from nights out in favor of nights in. In ...

No Money, More Problems

... growth. Home prices have risen nearly 40% in the last three decades, and rental costs have increased as well, especially in urban areas, which have a higher concentration of jobs for Ys and Zs. A recent report looked at how long it would take to save up for a 20% down payment on a median home if one was saving 5% of the city's gross median income a year. In Los Angeles, it's 43 years; in New York and Miami, it's 36; in Seattle, it's 27. That puts owning a home in many U.S. cities nearly out of reach ...

Open House

... afford it. As a home presents the most significant ownership commitment, many Ys are electing to pass it up. They often feel that this typical marker of adulthood isn’t relevant to their life goals, especially as they’re gravitating toward more urban areas where home ownership is less common. Compared to previous generations of young adults, Ys may seem to care less about home life, but they still long for many aspects of domesticity. They want a space they can personalize, with nearly four in 10 (37 ...

Presence of Mind

... to maintain peace of mind. In fact, 74% wish there were more calming and quite spaces. Though research indicates that Ys are demonstrating a preference for urban living, the mounting desire for personal space isn’t a trend occurring solely among the metropolitan demographic. Rather, the concept of space is a relative one that is just as likely to impact a suburban Y exasperated by throngs of shoppers at big box stores or their inability to find a spot of nature that hasn’t been bulldozed in ...

The Right Moves

... vanlifers to minimize materialism, explore the world, and show off while doing it, they also attribute the low cost of living as a driving factor. Kitting out an old van or school bus is less expensive than renting an apartment, especially in urban areas. They can also use the money they’re saving on living costs and home and auto payments to save up for a stationary house down the road if they discover a place on their travels where they see themselves eventually settling down.RV sales are also seeing ...

Opportunity Knocks

... metropolis are more than happy to move somewhere smaller (see The State of The Sub/Urban), given that the job opportunities they seek are increasingly available in those places.I am open to moving to lots of different places and within this, different types of locations. I consider it all an adventure.ELEANOR, 23, UKFOLLOWING PASSIONSAnother opportunity young adults are moving for is the ability to pursue their passions outside of work; for example, two in 10 Trendsetters in the U.S. and UK say they ...