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Macrotrends

Over Stimulation

... vacation spots are starting to tout their lack of cell reception and WiFi, while digital detox "retreats" have sprung up around the world. ASMR videos are another way young people are choosing to relax and resist stimulation; and even the return to physical books shows how modern youth pushing back against constant screen time (although, ironically, Instagram hashtags are helping to fuel the revival of indie bookstores). As consumers are bombarded with ever more products, Ys and Zs are increasingly ...

Some Other Time

... , young people are embracing tools and solutions from brands that help them do exactly that. From “vacation mode” to just-in-time reminders, they would welcome services to streamline and reduce their burden of communicating and interacting with friends. ACTION ITEMSWith a great deal to balance in their lives, time-shifting friendships is another strategy and coping mechanism for young adults to make room for all the demands on their time. Help them cope by offering tools and services that make it easy ...

R&R (Rest & Replay)

... aid one's mental wellness. Among the most popular as of late is mobile game Tabi Kaeru: Travel Frog, which has become a hit among youth in China, Hong Kong, Taiwan, and Singapore for helping ease their anxiety and reflecting the more zen-like existence they long for amidst their overworked lives. The game is very simple, which is the appeal in itself; users merely collect clover leaves to buy food and travel supplies for their frog, who mostly spends time reading at home or going on vacation ...

The Right Moves

... essential amenities and then some have transformed them from fun vacation vehicles to practical mobile homes. However, mobility isn’t always the driving factor behind getting in the driver’s seat. While the potential of moving from place to place is appealing, the low cost of living is even more so, and young RV owners aren’t always hitting the road. RV communities have come together to build a neighborhood in a stationary location, as one did in Brooklyn in 2011 before being disbanded due to legal ...

The Gig Is Up

... , policies, insurance options, vacation plans, etc. for members. Experts predict that as the gig economy expands, it will also begin to include more senior-level positions and roles outside of the typical creative, technical, or hospitality roles that make up many gig opportunities, such as the rise of virtual law firms. Additionally, as certain industries become defunct and modern versions take their place, the new roles could be positioned as gigs—for example, as the coal industry ...

The FUND-amentals

... aside for emergencies | Money set aside for a planned purchase (e.g., new computer, vacation) | Money set aside for unplanned fun purchases (e.g., shoes that I don't really need) | A retirement savings account (e.g., 401(k), IRA) Please select all that apply. Money set aside for a planned purchase (e.g., new computer, vacation) | Money set aside for unplanned fun purchases (e.g., shoes that I don't really need) | Money set aside for emergencies | A retirement savings account (e.g ...

Fauxsumerism

... photos.OFFER CLEAR AND QUANTIFIABLE INCENTIVES FOR ON-SITE PURCHASING.Best Buy’s new mobile loyalty program, called My Best Buy, gives users redeemable bonus points for checking into stores, and access to special promotions and discounts that are limited to in-store shoppers.CREATE DESIGNATED AREAS WHERE THEY CAN KEEP AND CURATE IMAGES OF PRODUCTS THEY DISCOVER.Airbnb’s recently added Wish List feature lets users pin their dream rentals to designated vacation boards for future planning. REWARD THEIR ...

Ethical Click

... economy,” in which startups are turning profits by exploiting contract workers, many of whom are employed the same number of hours as a typical full-time employee but without the benefits of one (workers’ comp, vacation, health care, pay stubs for proof of employment, reliable income etc.); some, like Homejoy, have even been criticized for contributing to the disenfranchisement of the homeless by hiring them but not treating them fairly. Similarly, consumers are starting to realize exactly what ...

The Urge To Splurge

... their spending for a fleeting purchase. Furthermore, Ys are willing to spend notably more than every other generation on gifts for friends, as this cohort is group-oriented and regards friends as family.In which of the following categories, if any, have you made a luxury purchase within the past year?Please select all that apply. A vacation | A new cell phone | A sofa | A concert ticket | A pair of shoes | An outfit for a party | A gift for a friend | Dinner at a restaurant | A pair of jeans ...

Living Experiments

... . Through social media, they have been able to see and get to know other parts of the world through the eyes of the people who live there. This helps them see these places not only as possible vacation destinations but also as places where they could live. In college, they are bombarded by opportunities for internships in other communities and study abroad programs around the world. “Programs [like Fulbright] encourage you to live in a city or a place in the world that you wouldn’t necessarily have ...