Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
To Your Heart's Content Sep 18, 2019 ... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...
Global Gaming Trends May 31, 2018 ... Gaming trends popping up around the world.The scope of gaming has expanded in recent years and the many new options, both in terms of types of games and devices they can be played on, has turned even more young people around the world into avid gamers. Instead of being considered a stereotype or unwanted label, being a gamer is common among global youth today; 83% say video games are important to their lives. As gamers come out of their shells, so too does gaming as an entity as it becomes more ...
For Your Entertainment Mar 18, 2019 ... , listen to, and play. Knowing what each generation values when it comes to TV/movies, music, and gaming can help brands across all verticals better inform their strategies when it comes to reaching each cohort and creating content that’s For Your Entertainment. WATCHThe TV and movie landscape has changed dramatically in recent years, propelled by the rise of the Internet and streaming platforms, and the evolution of video entertainment is affecting audiences across all four cohorts who are now ...
Global Music Trends Jun 03, 2018 ... resident, and the label represents young, edgy, Asian hip-hop acts. Although Miyashiro said they’re showing people what they can do, not trying to break stereotypes, the label is doing both by connecting Asian artists and U.S. fans. It represents artists including Korean rapper Keith Ape, Chinese hip-hop group Higher Brother, Japanese-Australian producer Joji, and Rich Brian, a teenager from Indonesia whose music video for his hit “Dat $tick” had 96.7 million views on YouTube at time of ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.While older generations regard video calling as merely a substitute for when they can’t physically be with others, Gen Zs are beginning to feel that socializing in this manner can be just as valuable as—and to some, even more relevant than—the offline alternative. Increasingly, they’re hanging out with friends via video chat, and it’s ...
Pop In Jun 21, 2018 ... to become part of the cultural conversation in a literal sense by putting their image on content they care about, thereby aligning themselves on the same level with the creators of what they watch and listen to. While still a nascent trend, the next evolution of consumer engagement is that in which youth impose themselves onto popular culture creations, whether they insert themselves in a music video, on album cover art, in fanfiction, or as a character in a game. What started with Photoshop ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.Gen Z is rewriting the stereotype of young gamers, eliminating the stigma and finding positive benefits from spending time immersed in games. When Gen Y was younger, video games were still becoming mainstream and were much maligned in the media for their addictive and potentially brain-rotting properties, and, as a result, most Ys were reticent to identify themselves as ...
Global Digital Trends May 30, 2018 ... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...
Culture Spotlight On Brazil Jun 14, 2018 ... ;proving to be loved by listeners around the world, with video sharing and the Internet being crucial for the spreading of this genre. Brazilian artist Anitta’s song "Vai Malandra" was the first Brazilian song to debut on Spotify’s Viral Global 50 chart, and eight songs by Brazilian artists have appeared on YouTube’s Global Top 100 chart as of January. Moreover, one of Brazil’s top YouTube channels, Canal KondZilla, created by Brazilian producer, Konrad Dantas, has more than 30 million subscribers ...
