49 results for '"virtual reality"'
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Macrotrends

Global Music Trends

... music festival. New technology is finding ways to offer a more immersive feel for fans even when they aren’t attending in person, often by offering a VR component, whether it be for a music video or a full concert, to bring the sound to life. Ambisonic audio technology continues to be developed, which is a natural fit for music endeavors incorporating virtual reality, by allowing listeners to hear in 360 degrees. Even brands that aren’t known for their involvement in the music industry are ...

Exertainment

... fitness is fulfilling this desire. Exertainment is only growing as VR becomes more common in one's workouts. Already, virtual reality at-home exercise bike Zwift boasts users in more than 150 countries, with Australia being the most popular, followed by the U.S., Canada, and the UK. Similarly, VR fitness startup VirZOOM sells stationary bikes that sync with VR headsets to immerse players in fantasy scenarios. Later this year Black Box VR is opening the world's first virtual reality gym in San ...

The Global Retail Landscape

... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...

Home & Away Entertainment Trends

... are stationed in the airport’s Terminal 4, which feature large video monitors and attached VR headsets. Travelers can choose to play games, like Fruit Ninja and Job Simulator, or immerse themselves in different VR experiences, like Notes on Blindness—a VR film that allows users to experience the truth of blindness. Users pay $10 for 10 minutes or $35 for a full hour.Star Alliance Star Alliance is trialing virtual reality entertainment in its Paris Charles de Gaulle and Rome Fiumicino airport ...

Future Of Food & Beverage

... #18 in the UK among 23 areas/industries.FOOD & BEVERAGE PURCHASE DECISIONSInnovations across all industry verticals will impact young consumers’ purchase decisions/activity surrounding food & beverages within the next few years. Nearly one in five Trendsetters in the U.S. and UK think Artificial Intelligence and robotics will influence their purchase decisions/activity in the food & beverage space, while another one in 10 say that augmented and virtual reality will impact their behaviors ...

Marketing Tips

... people practice safer sex, as it would encourage them to have the conversation about protection and help them overcome embarrassment about bringing it up. While there’s no official condom emoji yet, the brand gained much praise for trying to raise awareness in a highly relevant way. - 5. Invoke compassion. - People are inevitably more likely to care about a cause or issue if they can get a sense of what it looks and feels like to be in such a situation. As advanced technology, namely virtual reality ...

Public Funds

... shopping online, while nearly a quarter want more virtual reality experiences.  Which of the following, if any, would you like to see more of when shopping online?Please select all that apply. Detailed images/videos of products from all angles | More information about products (e.g., dimensions, materials) | More consumer reviews | Ability to order online and pick-up in person | How much items are marked up (e.g., cost to make vs. retail price) | More expert reviews | Virtual ...

Creating For The Creators

... diverse races, bodies, and lifestyles they see around them. Never wanting to suffer a dull moment, young people are looking for all brands, regardless of their standing as a media provider, to keep them engaged and amused in this era of Omnitainment. Brands can truly stand out as leading Entertainers among the audience of young creators in the realms of virtual reality and Epic Entertainment. To embrace the call to Create For The Creators, brands and content providers need to realize that ...

Global Culture Marketing Tips

... would simultaneously enter them into a lottery to win a free KissKiss Matte lipstick and build a customer database for Guerlain. The campaign attracted 10,000 players within 10 days of the game’s launch.Nike Customers who visit select Nike stores in China can do an in-store trial of the brand’s Epic React running shoes while simultaneously participating in Reactland, a virtual reality motion gaming experience designed to showcase the shoe’s built-in NIKE REACT technology. Nike China partnered ...

Social Live

... trend is likely to be socializing via virtual reality. Currently, one of the main barriers that youth find with VR is that it separates them from others and goes against their inherently social nature (see Reality Bites), but already the technology is adapting to better suit their needs. For instance, Hulu recently created a VR application that lets viewers join their friends as avatars and watch its content together, simulating what it’s like to be in the same living room. Meanwhile, vTime is the ...