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Macrotrends

The Invisibles

... information can be manually synced to an app afterwards.Xiaomi Wearable tech brand Xiaomi has launched several pairs of smart sneakers, including a pair dubbed Antelope, through its sub brand Amazfit, which were crowdfunded through China’s Youpin platform.TRAQ by Alegria TRAQ by Alegria, a smart walking shoe that launched this summer, has an integrated pedometer that syncs with the TRAQ by Alegria smartphone app. BLENDING TECHNOLOGY INTO THE BACKGROUNDWith young people favoring more discreet ...

The Freeform Movement

... sentiment is echoed by parents in Cassandra focus groups who likewise want their children to have time to “just be kids” but are finding it difficult in the face of parenting norms. A 35-year-old mother in NYC explained her frustration with another parent’s habit of trying to make play time productive, saying, “Walking through the park has to be a ‘nature hike’; digging for worms has to be a ‘science project.’ Sometimes I want to scream, ‘Stop trying to structure our unstructured play time!’” Tendencies ...

Job Search Party

... themselves as something they’re not, lest there be a dichotomy between the post that hooks a potential employee and the actual environment of the workplace—although young people are looking to be entertained, they don’t want to be mislead. Young job seekers engage in the job hunt for play as well as for work, so walking the line between the two is important for finding top talent. To be an attractive option for potential employees, brands need to find a way to join the Job Search Party and meet the ...

Marketing Tips

... , makes this possible, brands can leverage such tools to better educate people and help them become more empathetic. Walking in someone else’s shoes has never been quite as possible as it is today. There’s a key opportunity for brands to experiment with such new technologies, not only to show that they’re forward-thinking but also to demonstrate their “good” side. When thinking about innovating, consider how your brand can address this dual intention. AT&T In recent years, AT&T has received ...

Through the Looking Glass

... be used as a remote thermostat to adjust the interior to the optimal temperature before even getting in the car. Real estate website Trulia’s Trulia for Glass allows users to scroll through house photographs, get walking directions to a house, hear a description, receive alerts when they are near a listing that matches their criteria, save listings to an account, and call or e-mail a real estate agent. Rival website Zillow is reportedly developing a similar app. Evernote lets users send Notes ...

Healthography

... were chosen in part because they could withstand wear from bike tires.THE CLIFFSThe Cliffs golf resort communities in North and South Carolina commissioned 17-time Tour de France rider George Hincapie to offer group rides for homeowners and potential buyers through the surrounding countryside of the Blue Ridge Mountains.Ys’ THOUGHTS ON WELLNESS LIVING SPACES When I’m looking for a neighborhood to live in, I always want things to be in walking or biking distance so I don’t have to get on the train ...

Data Mine

... for allowing them access to their personal data. MilesMiles is an app that rewards users with discounts and deals for their day-to-day movement. Users give Miles access to their location data and receive points based on the type of movement they’re making, be it driving on their own, taking a ride-share, biking, walking, or flying. These points can be redeemed for rewards submitted by the app’s partners—including Starbucks, Whole Foods, Audi, and Bath & Body Works, among others—which ...

Best of Digital Marketing

... favorable impact. Listening to music via headphones while walking down the street can be dangerous since wearers aren’t fully alert to the sounds of traffic around them. To solve this problem, VICE introduced Mutesic, an app that plays music and syncs with GPS to detect busy intersections, to Chinese audiences. When approaching dangerous areas, the service turns the music down for users to focus on ambient warning sounds, and then turns the music up again after they pass by. Earlier this year, Diageo ...

What's In Store

... will visit a series of cities around the world between June and September, is a fully functioning bakery turning out baguettes and pastries. Meanwhile, the speakeasy bar serves up a custom summery cocktail, Le Grand Fizz, which was crafted specifically for the experience by mixologist Joe McCanta.The Apartment by The LineOpening its second location in LA this past fall, The Apartment by The Line gives shoppers the sense of visiting the home of a super cool friend rather than walking into a retail ...

The State Of The Sub/Urban

... to also become healthier in that inhabitants don't need to hop into a car to get everywhere; they can lead a more active lifestyle and not even need to own a car. I wish the suburbs offered more stores within walking distance so I didn't have to drive whenever I want go somewhere.JAMES, 26, GASuburbs are also getting co-working spaces, which has typically been a benefit of urban areas. Co-working giants such as WeWork and Regus have been expanding to the suburbs—WeWork opened a location in ...