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Macrotrends

Culture Spotlight On India

... soundtracks (66%) dominate. This is especially true for women; nearly three-fourths of women listen to this type of music, compared to only two-thirds of men. Over half of youth in India also listen to country (54%), pop/Top 40 (53%), hip-hop (53%), singer-songwriter (53%), rock/modern rock (52%), and classic rock (51%).How often do you typically listen to the following genres of music?Always/ Often Summary Film / TV / Musical Soundtracks | Country | Pop/Top 40 | Hip-Hop/ Rap | Singer-Songwriter ...

Global Digital Trends

... responsible for a PR stunt between Bermuda and Miquela in which Bermuda “hacked” Miquela’s account and outed her as an virtual human.Shudu Gram Shudu Gram is a South African CGI model with over 123,000 followers on Instagram. She was created by photographer and visual artist Cameron-James Wilson as an art piece celebrating the beauty of dark-skinned women. The virtual influencer rose to fame after Fenty Beauty re-posted a photograph of the model on their Instagram account; at the time, no one knew that ...

Culture Spotlight On France

... future of nightclubs while ensuring that they are also safe and adhering to a set of guidelines. Venues are also becoming more inclusive towards LGBTQ and women, although the genre is still largely dominated by men. Despite all of this positive change in the electronic scene, France has recently drafted new laws that lower the standard decibel level in clubs from 105 to 102. The laws also lower the acceptable limit of bass lines in the music itself. These laws have been implemented in ...

Retail 2.0: Shopping As A Live Event

... jump in China (57%) and France (48%). Unsurprisingly, women in the U.S. appreciate the browsing experience even more than men do (47% of U.S. women versus 37% U.S. of men), and Trendsetters are even more likely to see shopping as an experience all on its own: 61% in the U.S. and 52% in the UK browse without plans to buy.Ys and Zs crave the social nature of shopping and value unique experiences that deepen their relationship to the brand and their peers (see Shop Talk). The explosion of pop-up shops ...

Fair Game

... Trendsetters, with 66% in the U.S. and 65% in the UK feeling this way. The sports industry is far from a fair game; females are underrepresented in coaching, managing, refereeing, commissioning, administrating, and reporting roles. They’re expected to know the rules, but are rarely asked to help make them. Until the powers that be believe in elevating women, and audiences stop attacking the women who do achieve roles of authority, brands can be a catalyst for change.Though there is still progress to be ...

Culture Spotlight On Japan

... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...

Culture Spotlight On China

... ) and states that “programs should not feature actors with tattoos [or depict] hip-hop culture, sub-culture (non-mainstream culture) and dispirited culture (decadent culture).” Many well-known rappers have been removed from TV shows and YouTube channels due to their affiliation with hip-hop culture. Rapper, PG One, was forced to issue an apology for promoting drug culture and insulting women in his song, “Christmas Eve,” while prominent rapper GAI was removed from the hit TV show  ...

Global Fashion & Style Trends

... Fashion trends popping up around the world.Global youth are challenging established norms in fashion as they use their personal style as a platform for expression that mirrors the ever-changing socio-political climate they are growing up in. Not only do 83% of global youth say fashion/style is important to their lives (though it differs by gender with 89% of global women saying this, compared to 78% of global men), but also, 76% of global youth follow fashion/style trends (with 85% of global ...

Global Movie Trends

... positive change within and around long-standing and now highly visible gender inequality issues. As visible as these issues have been in Hollywood recently, gender disparity is not just confined to the entertainment industry: alarmingly, the World Economic Forum predicts that the global gender pay disparity could take up to 170 years to close and notes that there is no country on earth where women make as much as men for the same work. This reality is starting to undergo a shift: 73% of global youth ...

Culture Spotlight On Spain

... ) attitudes. Many people still have a very old traditional way of thinking. For example, many middle aged women in Spain don’t work; they just take care of the cooking, cleaning, and laundry tasks. However, recently, the feminist movement here in Spain has been huge. This past March, there were many marches and protests all over the country for female rights in all roles of the society. Spain is a very traditional country for the moment, but we are getting there step by step.MATEO, 27, MADRID ...