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Macrotrends

Side Buy Side

... Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.Although youth have always held much influence over their friends in terms of what they do and buy, it's never been more prevalent as it is for Gens Y and Z given that today, young people are influencing their friends both online and off, and as much passively as they are purposely. Modern youth are simply more exposed to what ...

The Impact Of Influence

... deciding who could influence when, as they owned the channels of distribution. But the inception of the Internet and social media shifted the flow of power. Online social networks democratized access to these channels in that everyday people could hop on their online blog or their Twitter account and have access to an audience, potentially numbering into the hundreds, thousands, or even millions. And those among the general population who could amass a dedicated, loyal following online—whether ...

Future Of Fashion & Retail

... space to pick up their online orders, and if they choose to stay they can meet with stylists for personal consultations, order alcoholic beverages or pressed juices from the kitchen, and even get a manicure or pedicure, among other amenities. Nordstrom is planning to open more stores like this in LA and NYC and will ensure that each destination is hyperlocal in design. Modcloth’s Fitshops Walmart-owned online retailer Modcloth has been experimenting with inventory-less hubs called Fitshops in ...

Buy Not

... impact of overconsumption, its message has since expanded to also highlight global income inequality. Buy Nothing groups in more than 60 countries have organized anti-consumption demonstrations, such as protest caroling and “zombie walks” in malls. Now, somewhat ironically, brands and marketers are also starting to join the movement by either sitting out the retail frenzy or finding ways to leverage the hyper-consumerism for social good. EVERLANE used to speak out against Black Friday by shutting ...

Future Of Food & Beverage

... grow at the rate of 25% every month. The bottled drinks come in original, chocolate, or coffee flavors and the company has plans for additional fruity and savory options as well. Your PopUp Unlike previous examples, the ready-to-drink meal replacement beverage from Your PopUp is milk-based and therefore not vegan, a factor that actually differentiates it from other competitive offerings. Each drink also contains maltodextrin, canola oil, and other vitamins and minerals for a balanced source of ...