For Your Entertainment Mar 18, 2019 ... -watching and older generations are participating in gaming, especially technically-astute Gen Xers and those who have children that game. While habits around entertainment hinge greatly on each generation’s exposure to different genres and technologies during their youth, the influence of today’s popular culture, as well as the proliferation of entertainment technology in recent years, have made entertainment an area in which people are willing to adapt and upgrade for greater access to what they watch ...
The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...
Know It Alls Mar 23, 2018 career media & entertainment news online learning ... 28% of U.S Ys.Which of the following statements, if any, are true for you?Select all that apply. I want to be a well-rounded person (e.g., having a wide variety of skills) | It's important to be up-to-date on what's going on in the world LEARNING ONLINEIn the current age of technology, 62% of U.S. Trendsetters and 51% of UK Trendsetters usually end up learning something new when they go online. Nearly half of Zs in the U.S. (48%) and 42% in the UK are more likely than Ys (40% and 34 ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...
Dollars For Change Mar 09, 2016 money social consciousness crowdfunding ... powerful to donate directly to an organization than to contribute to a cause by purchasing an item; 61% of youth in the U.S. and 52% in the UK say they would rather a non-profit help a cause with a donation they make than a brand donate to a cause with proceeds from a purchase they’ve made. This preference is consistent with young people’s de-emphasis on consumption as of late (see Buy Not), and focus group respondents specifically expressed that they don’t need to get something in return for giving ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...
The Future Of Experiential Retail Jun 24, 2019 ... and convenient as online shopping—will provide the total package for today’s modern, informed, and savvy shoppers. I think brands should have both an online and real life component. I like pop up shops because they feel like you're buying exclusive or limited time items, but just being able to see an item I want to buy online in real life is helpful in my purchase decision. I also think the online component of shopping is important, both for customer service and product information. Product ...
It's A Mall World After All Jun 23, 2019 ... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...
Home & Away Retail Trends Dec 05, 2018 ... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... photo, and 24/7 live chatting with a pharmacist online.JetBlue Recognizing that parents traveling with babies are often stressed about their child getting fussy on a flight (not to mention how fellow passengers will react to the sound of their kid crying), JetBlue sought to reduce this anxiety. The brand released an ad called “FlyBabies,” in which everyone on a select flight received a 25% discount for a future trip each time a child on board cried. The spot shows passengers cheering at the sound ...