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Life Events & Milestones

... A quantitative overview of generational attitudes surrounding life's milestones and major events. SUCCESS FACTORSWhich of the following, if any, do you feel you personally need/need to do in order to feel successful in life?Please select all that apply. A job I enjoy | Own a home | Financial security | Own a car | A lot of good friends | The ability to make the world a better place | A lot of money/wealth | Get married | Live on my own | A university degree | A ...

Shared Fandom

... Discovering New FandomsWhich of the following ways, if any, have you discovered new fandoms with your child(ren)?U.S. Parents Streaming platforms | Social media platforms | TV networks | Recommendations from family, friends, peers, or coworkers | Online communities/forums | Trailers/Promotions | Radio/Podcasts | Nostalgia | Convention events | Print or online magazines/articles | Something else | None of the above Shared Fandom ParticipationIn which of the following ways, if any ...

Personal Identity & Relationships

... ?Very Important/I Can't Live Without It Summary Mental health/wellness | Music | Technology | Travel | Beauty/grooming | Social media | Movies | Fashion/style | News/current events | Social causes | Sports | Video games | TV shows | Digital culture (e.g., memes, GIFs) | Live events (e.g., concerts, plays, sporting events) | Politics | Celebrity culture (e.g., movie stars, social media stars) | Podcasts Mental health/wellness | Music | Technology | Travel ...

Traveling Linked To Personal Success, Core Values, & Personal Passion

... | Movies/TV shows | Gaming/Technology | Art/Design | Cooking/Food/ Restaurants | Travel | Social media/Digital culture | Fashion/Beauty | Health/Wellness | Reading/Listening to podcasts | Social causes/ Volunteering | Religion/Spirituality | News/Current events | Sports Fulfillment & Pride To what extent do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Traveling is a point of pride for me | I feel unfulfilled if I don't travel ...

Values, Beliefs, & Attitudes Toward Traveling

... beliefs/values | I won't stay at a non-union hotel Worth A Splurge When you're traveling or looking to book a vacation, which of the following are worth a splurge? In other words, what might you consider spending a little extra money on to get an elevated experience?Most Worth A Splurge Summary Food (e.g., dining out, local cuisine markets, room service) | Activities (e.g., VIP passes at amusement/ adventure parks, VIP tours, VIP tickets to live events, luxury spas) | Souvenirs for yourself or ...

Activities, Interests & Hobbies

... ) | Play sports | Shop online | Discuss current events | Create short form videos | Share memes | Wear coordinated outfits | Listen to podcasts | None of the above Interests & Hobbies Do you agree or disagree with each of the following statements below?Agree Summary I am actively involved in my child(ren)'s interests and hobbies | I share my favorite music/artists with my child(ren) | I share my favorite shows and movies with my child(ren) | My child(ren) introduces me to new ...

Purchasing Preferences, Behaviors, & Considerations

... buy fast fashion but DO NOT by luxury clothing brands | I buy luxury clothing brands but DO NOT by fast fashion Luxury Experience If you were given an extra $5,000 (U.S.)/£5,000 (UK) to spend on a luxury item/experience, which three (3) of the following would you choose?Please select three. Clothing | Travel | Food/Restaurants | Technology/gadgets | Shoes | Live events | Once-in-a-lifetime experience | Accessories | Beauty/Grooming products/services | Home furnishings/décor ...

Immersive Reality: AI, AR, VR

... new hobby | Learning a new language | Experimenting with home decor | Experimenting with your personal style | Exercising | Receiving work/school trainings | Meeting new people | Going to class | Receiving therapy | Having meetings with coworkers/peers | Assisting networking events | Assisting fandom/sports events/concerts | Going on a date | Experimenting with your gender identity | Breaking up with someone Quality RelationshipsWhich of the following best represents ...

Learning Agenda

... passion points/hobbies | One's ability to recall facts/information (e.g., key dates in history) | How confident one is | How good a listener one is | How up-to-date one is on current events/culture | How cultured one is | How much formal education one has (e.g., advanced degrees) | How good one is with technology | How impressive of a job/title one has | One's standardized test scores | The caliber of the school/university one went to | Something else Learning TodayPlease indicate your ...