396 results for '"experiences"'
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Macrotrends

Game Of Life(style)

... unfamiliar local foods to taking part in religious ceremonies outside their faith, they strive to be well-rounded and often stretch beyond their comfort zone to do so. This tactic is driven by several generational characteristics: being open-minded and embracing different cultures; being discovery-oriented and collecting unique experiences; and being team-oriented and striving to fit with the group even when the group is interested in something about which they know little. Aiming to be well-rounded is ...

Numbers Game

... interactive flooring system that uses LED lights controlled by touchscreens to enable trainers to design and track their sessions while creating high-energy, high-tech experiences for fitness buffs. The technology is used in the company’s AG6 workout class, which was introduced at Asphalt Green in NYC after proving to be a hit in Europe.SmartMat The Indiegogo-funded SmartMat uses advanced sensor technology to detect when a yogi is out of alignment and gives them real-time feedback on how to correct their ...

High Society

... liberation when they sought a release from cultural rigidity, but today’s youth are evolving the concept of hedonism into a way to self-medicate their burnout. Not content to just escape in the traditional sense, these generations are seeking additional levels to their self-medication: they aren’t just getting drunk or stoned, they’re seeking supplementary experiences, from spiritual exploration to a deep self-awareness, on top of whatever buzz they’re chasing in order to cut through the enveloping noise ...

Inside Out

... as terrorists or instigators—and fashion, with the rising availability of apparel created for Muslim consumers (see examples below). As youth bring more religions to the forefront, brands will have to think about incorporating them into their products and content as well.An additional point of differentiation Zs are discovering, though it’s not necessarily seen as a positive one, is classism. Youth have a unique preference toward exclusive products and experiences that reflect their ...

Gaming The System

... gaming in your communications. Gamers are looking for surreal experiences they can’t get IRL. When marketing in-game or around gaming, bring elements of fantasy and think about how these can in turn help drive users’ own creative spurts. Not all Zs use games for the same purposes. If targeting older players, remember that they’re looking to unwind and escape daily life. If targeting younger players, keep in mind that they like to bond with their parents through gaming. Unlike with past ...

WELLth Investors

... unleashes a flood of chemicals in the brain that trigger the same types of bonding responses that make communal experiences like laughing, dancing, and worshipping such enduring aspects of human culture. In other words, sharing the workout experience helps turn fitness into a rewarding addiction, one that is amplified when Ys post their workouts on social media and receive positive feedback from followers [ROI (Return on Image), The Cassandra Report, Fall/Winter 2014]. The endorphins and ego boost that ...

State Of The Art

... generate. While creative A.I. won’t be a consumer-facing application for the foreseeable future, it has great potential to facilitate more enriching consumer experiences via increased data leveraging and personalization capabilities. I firmly believe that artificial intelligence is going to be integral to our future.CHARLOTTE, 21, UKI am very interested in A.I. and I think it's a really fun experience. I think that more brands should start using it because it's a very good interactive experience and it ...

Social (TV) Network

... platforms—the preferred entertainment hub among youth. Young consumers are increasingly tuning in “live” to entertainment on social media. Consider creating appointment viewing for these platforms or distributing live content that your brand airs on TV or through the web on social sites. Young consumers enjoy real life experiences around entertainment, even for content that they can consume at home (see IRL [In Real Live]). Brands should treat social network entertainment as equally ...

(Gender) Role Playing

... emphasizing the neutrality of offerings to appeal to young consumers’ growing preferences for unisex and gender neutral products and experiences. Adopt a Gender Blind approach to portrayals of men and women in entertainment and advertising, as young audiences seek roles defined by personality, not gender. Young women are more likely to want their partner to take the lead sexually in a relationship, and young men are more likely to want to be the one to do so.70% of global youth think gender roles are ...

Variety Show

... and confident, that’s just the opposite of main characters Issa and Molly. As the best friends deal with their own real-life flaws, their insecurities come to the fore as they cope with an endless series of uncomfortable, comedic everyday experiences. Luke Cage The Netflix series based on the Marvel comic stars Mike Colter as Luke Cage, a former convict with superhuman strength and unbreakable skin who now fights crime.  - Gender Diversity - These projects push the boundaries of ...