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Macrotrends

DIY Therapy

... ashamed to tell their friends anymore. ISAIAH, 19, ALSimilar to how Ys are Health Hackers who don’t want to rely on medical experts and instead prefer to create their own wellness plans, they’re also empowered to take therapy into their own hands. They’re inclined to take a self-help approach to their wellbeing, engaging in ordinary activities with the specific purpose of maintaining or enhancing their emotional state. Rather than communicating with a counselor and trusting that this person knows them ...

Robot Relations

... further still. Smart devices are becoming part of the family, and Zs are using them not only for tactical tasks like doing their math homework or ordering toys and cookies without their parents’ knowledge but also emotional ones like mediating arguments or entertaining friends. This is making A.I.-powered devices like Echo and Google Home feel humanlike to Zs, who regard them as family pets of sorts—just more wise than furry. While such shifts might spark alarm in luddites, kids aren’t concerned ...

Obstruction Of Injustice

... it can wipe such negativity from the world. Having observed—some firsthand—the effects of bullying in their school years, today’s youth are highly sensitive to language that serves only to incite fear and maintain prejudices based on race, gender, religion, social class, and other distinctions. They still witness such attacks launched via social media, particularly as their broad networks include not only likeminded friends but also random acquaintances, work-based connections, and ...

Buy Not

... upgrades, and onsite English classes.Outdoor retailer REI closed all 143 of its stores this past Black Friday, yet still paid all employees for the day. Furthermore, the brand created a campaign around the decision,#OptOutside, in which it encouraged fans to follow their lead by spending the day outdoors with family and friends rather than participating in the holiday shopping madness. More than 1.4 million people participated, and REI plans to grow the movement by publishing relevant content and ...

Next Gen Brand Loyalty

... . In the attention economy that Ys and Zs occupy, their brand loyalty isn’t necessarily decided by their dollars spent. Younger generations are more likely to measure their loyalty on other factors, such as following a brand on social media, seeking out more information about it, talking to their friends about it, or putting branded stickers on their belongings. The attention they pay to the brand is worth more than the money they would or would not spend. To older generations, brand loyalty has ...

Purposeful Pop

... is featured on t-shirts and jewelry, made mostly by independent designers, which many young Dalits are wearing proudly. Bulletin What started as a side project between two friends has transformed (over multiple iterations) into a type of “WeWork of retail” run by a pair of female entrepreneurs. Bulletin’s storefronts in NYC rent physical retail space to online companies, selling products with a purpose from female-led brands, including apparel and accessories making statements on causes and ...

Well at Work

... , MasterCard launched “One More Day”—a travel-focused campaign that invites consumers to make a social pledge to take just one more day of vacation to travel, spend time with family and friends, or simply experience new things.EXPEDIAFeaturing the Grimes song “No Excuses,” Expedia ran a TV spot portraying a young woman abandoning her excuses about why she couldn’t travel and finally using her vacation days to explore the world.Watch the video to see her travel adventures. - EMPLOYERS INVESTING IN WELLNESS ...

There's No Place Like Home(town)

... origins. The comfort of a constant locality and the familiarity of its' customs and culture presents a strong pull that helps to offset the uncertainty youth feel toward their present—and their future. Both Ys and Zs also exhibit a fascination with origin stories, as reflected in their increased desire to know where their food and their fashion come from, and in the same way, they want to broadcast where they’re from, and they feel similarly interested in the origin story of their friends and ...

Through the Looking Glass

... notoriously fragile Glass. Eyewear brand Oakley's Airwave display goggles are intended for snow sports. Features are limited, yet specialized: speed and altitude readings, GPS-enhanced route maps, and the ability to track friends also on the slopes. Also notable, the battery is optimized to operate well in cold conditions, where battery life tends to perform poorly.Ion Glasses are fashion-forward, prescription lens-compatible frames that function similarly to Bluetooth-enabled smartphone accessories, like ...

All In Good Time

... all” to make your life complete? A job I enjoy doing | Financial security | Owning a home | Owning a car | College education | Ability to travel | Living on my own | A lot of good friends | Children | Getting married | Ability to make the world a better place | High school education | Flexible schedule | Being very wealthy | Advanced degree | Owning my own business | Being famous YOU CAN ALWAYS GET WHAT YOU WANT Young people today are extremely optimistic. Even though 75% say they ...