802 results for '"gen z"'
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Macrotrends

Culture Spotlight On Australia

... trusted as a reliable source, and many of the transactions are made through WeChat.(Don't) Stop The Music: The Live Music Scene Is FadingOver the past few decades, Australia has seen a major decline in the live music scene, with many venues closing and a key audience largely being excluded from the scene—Gen Zs. In Sydney, there’s a struggle to keep venues open as real estate prices increase and noise complaints are rampant. Additionally, Australians believe that the government is more ...

Home & Away Marketing Tips

... These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.Young generations are reimagining travel and disrupting in-person community to fit their modern lifestyle and preferences. As they redefine what it means to get away and to belong, brands across all verticals have new opportunities to reach them where they travel and where they live. Tapping into Gen Ys’ and Zs’ prioritization of travel and ...

NOwners

... , and increasingly turn to ownership alternatives like renting, sharing, and bartering. For Ys and Zs, the prioritization of access over ownership seems only natural. Accustomed as they are to digital content, much of what they own lacks a physical presence. Movie downloads, ebooks, and mp3s only exist in the cloud, where they wait to be “pulled down” for viewing or listening. As such, there’s little conceptual difference between owning an item and accessing it. Their digital ownership is really ...

Fauxsumerism

... . This mindset is bolstered by the fact that young consumers view the world as an always-on, unbounded, global retail environment. As Ys and Zs see it, almost everything they encounter is clickable or searchable, regardless of whether they encounter it online or off. They track and share products incessantly, inviting peers’ opinions and comments, and making known their own appreciation of the objects and services they discover in the world. As a result, the act of browsing without purchasing is more ...

Data Mine

... waiting to see if such action is ever required. Most young people are choosing to continue their rather unprotected practices around personal privacy for the perks that it allows them.  I am honestly not that concerned with how my data is being used if it's helping businesses identify new products I may like. I sometimes find my new favorite products/brands through ads.SHAE, 20, TXMany young people, particularly Zs, brought up Snap Maps in our qualitative research—though they occasionally ...

The Optimization Generation

... Internet. After all, Ys are early adopters of technology, but they are not digital natives like Zs, who swiped iPads before they could talk. Managing digital behaviors with ease is a learned skill for Ys, not an inherent one. What’s more, most of them first gained access to the web during a tenuous time in their development: their tween and teen years. They essentially had to learn an entirely new set of social and tactical skills during an already confusing time in their development. Thus, learning to ...

For Love And Money

... FULFILLMENT Although they pride themselves on wanting to make the world a better place, young adults most commonly look for a high salary in order to feel complete and fulfilled in their work lives (49%). Making a difference in the world still matters for young people, with 41% saying its important, a number that rises to 47% for teen Zs. Raised in a world of real-time feedback, young adults seek measurable signs that employers and peers value their efforts at work. Many hope to be respected in their ...

Asking Price

... are highly price and value conscious. From the perspective of Gen Y who values experiences over products, they’re considering the tradeoffs they would have to make to make a purchase, and want to see that they’re going to get maximum CPU (Cost Per Use) for the price they’re paying. Gen Zs, who are cautious about money having come of age during the Great Recession, are considering not only the purchase price that they’re paying but also the price they can later sell the item for down the line (see ...

Self Made Marketing Tips

... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...

Variety Show

... improvement where diversity is concerned. Having people on your screens representing all different races, gender identities, body types, etc. can be so powerful.MICHAEL, 22, TXYs are far more diverse than the generations that preceded them, with almost half being part of a minority race or ethnic group. This has made them, as a cohort, more open to characters and ideas that reflect other cultures. But while Ys are accepting of diversity, their younger counterparts are living it: Zs in the U.S. are the ...