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Game Changers U.S. Fan Segmentation

... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 6 young people. They love to immerse themselves in sports experiences, being more likely than other groups to attend live games, regularly watch pre- and post-game commentary, honor sports-related traditions, and play sports. They are loyal fans, expecting to be fans of their teams for their whole lives, and wish for more, easier ways to engage with the sports they love.Social Fansare an enthusiastic group of sports ...

POP Entertain

... possible, whether that is shows I DVR or shows I’ve gotten hooked on on Netflix. I love getting so immersed and attached to the characters that it feels like I don’t want to leave them behind. HEATHER, 344 IN 10 BINGE ON MUSIC AND MOVIES, AND ABOUT ONE-THIRD BINGE ON GAMING AND SOCIAL MEDIA CONSTANT BINGE Bingeing has grown in popularity over the past year, and is also more accepted as a worthwhile use of time. More than half of Trendsetters and one-third of Mainstream are bingeing on more media today ...

Shopping and Customer Service

... personal | I often find it difficult to find a sales associate in stores SHARE AND SHARE UN-ALIKEYoung adults love to share their opinions, and when it comes to brands experiences, young people, especially those in the U.S., are far more likely to share pleasant experiences than unpleasant ones. Trendsetters even more so than the overall population of young consumers are prone to sharing good experiences they’ve had with brands.Which of the following, if any, are true for you in terms ...

A&S Dating And Relationships

... nontraditional values, they do still have traditional preferences when it comes to intimacy and commitment. For example, 82% would prefer to date one person at a time rather than multiple people, and 76% would rather have sex based on love than have casual sex. And although young adults are considered digital natives and are known to use dating apps, they would still rather meet a romantic partner in person than online. Young women are more likely than young men to have these preferences, as are teen Zs more ...

Young People And Social Causes

... , young people are primarily deciding which to support based on whether it affects someone they love, affects them personally, or impacts them on a local or national basis. The number of people a cause affects is just as important a selection criteria as the specific group of people it affects. Whether others are supporting a cause is not as important to young adults in determining their own involvement.How important, are each of the following in determining what causes you support and care about?Very ...

Gaming

... Life) 58% of U.S. youth and 56% of UK youth prefer playing video games on a console or computer rather than on a smartphone or tablet.Only a quarter of U.S. and UK youth feel guilty or embarrassed about the amount of time they spend gaming.PRICE POINTYoung adults truly love gaming, evidenced by the fact that while more than seven in 10 U.S. and UK youth think video games are too expensive, six in 10 don’t mind paying for them. Although men and women are equally likely to think video games are too ...

Gen Z Brands and Marketing

... Gen Z has high expectations for brands. They pay attention to marketing, like to communicate with the brands they love, and look for brands that reflect their values.Would You Rather...? As Indies, Zs prefer one-of-a-kind items, brands that are targeted to them, and stores that are designed for people their age. Unlike their Y counterparts, most Zs would opt for a cool product rather than a cool experience from a brand, and they would also prefer to buy something (60%) rather than make ...

Gen Z Entertainment

... watching videos on the Internet because it doesn't matter where you are, you can still watch them. CHARLOTTE, 12, PAI watch shows after they air because my schedule is so crazy! I stream shows from Amazon Prime, Netflix, and YouTube. OLIVIA, 14, WII watch a lot of sports, and that is always live, but I also love to watch streaming videos on my Kindle. ERIC, 9, OHI like watching TV live because you don't have to wait for streaming or look it up on the computer. SYDNEY, 10, CO 87% OF Zs ...

Gender Entertain

... interested are you in each of the following entertainment themes?“Extremely interested” and “Very interested,” 5-point scale Action & special effects | Home improvement/ renovation | Fantasy | How-to shows/ educational programming | Bromance | Smart animation | Slapstick or gross-out humor | Cooking competitions | Blood & guts | Superheroes | History & culture | Chick flicks | Talent competitions | Stand-up comedy | News satire The shows I love the most are really not aimed at one gender ...

Modern Parents Landscape

... Parenting brings much joy to moms and dads while also challenging them to learn and grow. WHY THEY HAVE CHILDRENThe main reason parents, especially those in the UK, decided to have children was to have a family of their own. Many also wanted kids because they love children and wanted the experience of being a parent. U.S. parents are significantly more likely than UK parents to say the pregnancy was unplanned. Few decided to have children because they felt pressure to do so, and only about ...