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#FOMO

... media has a negative influence on relationships Reasons for Using TikTokWhat are the reasons you use TikTok?Those Who Use TikTok Entertainment | To be inspired | Connection with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Gen Alpha Would Rather Be... Please select one statement from each pair you agree with more. I'd rather be a ...

Shopping Money Diary

... Shopping Money DiaryFor the SHOP Issue of the Cassandra Report, we asked young adults in the U.S. and the UK to complete weeklong money diaries. These diaries give us an in-depth look at the spending habits and behaviors of young consumers, providing insight into the types of purchases they make, how they make them (e.g., via app, in-store), and the methods in which the purchase transactions are made (e.g., cash, gift card). In addition to the weeklong money diaries, respondents ...

Purchasing Preferences, Behaviors, & Considerations

... shopping | I don't make purchases without checking reviews or asking for recommendations | I stay up to date on certain product categories that I am interested in | Online wish lists/social media platforms help me figure out what I like | I have considered the resale value of an expensive item before purchasing it | I like services that help me track my purchases (e.g., Mint, Rocket Money) | I have posted a review online | I often overspend without even realizing it | I don't really ...

Personal Identity & Relationships

... Most Important To Personal IdentityOf the following, which are most important to your personal identity?Please select all that apply. My friends/people I spend time with | My hobbies | My personal style | The music I listen to | My education | My job/career | My money/finances | My family traditions | Where I live | My religion/spirituality | Where I was born | The video games I play and/or watch | My race/ethnicity | My gender identity | The sports I play and/or ...

Values, Beliefs, & Attitudes Toward Traveling

... think traveling is a waste of money Tourist AlertPlease select one statement from each pair below that you agree with more. I wouldn't mind being called a tourist while traveling | I would be embarrassed to be called a tourist while traveling Travel Values For each of the following statements, please select whether you agree or disagree with each statement. "When I'm traveling..."Agree Summary I am focused on my personal comfort/relaxation while traveling | I prefer "off the beaten path ...

Personal Identity & Political Affiliation

... Most Important To Personal IdentityOf the following, which are most important to your personal identity?Please select all that apply. My friends/people I spend time with | My hobbies | My personal style | The music I listen to | My education | My job/career | My money/finances | My family traditions | Where I live | My religion/spirituality | Where I was born | The video games I play and/or watch | My race/ethnicity | My gender identity | The sports I play and/or ...

Work Since The Pandemic...

... SINCE THE PANDEMIC...Which of the following, if any, are true for you? Since the pandemic... I'm now more willing to leave a job if they don't meet my personal needs | I feel more confident that I know what I need from an employer | I'm considering changing my career/job | I'm worried about spending more money when going back into the office | Working at home has empowered me as an employee | I'm worried about leaving my pet at home to go back into the office | I have more confidence ...

Global Perspective on TikTok

... with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Entertainment | To be inspired | Connection with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Impact of TikTokHow ...

Employment Benefits & Policies

... representation from minority groups | They take active measures to avoid staff reductions among minority groups | Donate money to causes that improve the conditions for underrepresented groups | Having employee-led Diversity, Equity and Inclusion (DE&I) initiatives | Having full-time Diversity, Equity and Inclusion (DE&I)-focused HR personnel DEI & COST CUTTINGFrom time to time, companies need to cut costs. How much do you agree or disagree with each of the following statements about companies ...