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Data

Activities, Interests & Hobbies

... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Activities Which of the following, if any, do you regularly do with your child(ren)? Watch movies | Watch TV shows | Listen to music | Play games | Cook/meal prep | Make something together | Watch short form videos | Do chores together | Play video games | Shop in-store(s ...

Personal Identity & Political Affiliation

... Most Important To Personal IdentityOf the following, which are most important to your personal identity?Please select all that apply. My friends/people I spend time with | My hobbies | My personal style | The music I listen to | My education | My job/career | My money/finances | My family traditions | Where I live | My religion/spirituality | Where I was born | The video games I play and/or watch | My race/ethnicity | My gender identity | The sports I play and/or ...

POP Play

... you? Top 2 Box (NET) | 5 - Hardcore gamer | 4 | 3 | Bottom 2 Box (NET) | 2 | 1 - Not a gamer 151 ONE-THIRD OF YOUNG GAMERS PREFER TO PLAY GAMES ON THEIR MOBILE DEVICE OVER ALL OTHER PLATFORMSGAMING GENRESWhile mobile games rise to the top as the favorite type of game across all ages, men are also seeking out first-person shooters and sandbox games like Minecraft. Women, meanwhile, prefer to play classic board games and puzzle and trivia games. Teens are more likely than their older ...

Popular Culture & Events

... A quantitative over of global youth’s attitudes and perceptions towards branded events.LIVE EVENT ATTENDANCE & INTERESTNearly half (45%) of youth across the globe have attended a concert in the past year, and another four in 10 have attended a live event focusing on an educational lecture (outside of school/work), a music festival, a gallery or museum event, and a play/musical. Those aged 22-34 are more likely than those aged 14-21 to have attended each of these types of live events in the past ...

Immersive Reality: AI, AR, VR

... my technology | I play immersive, open world video games | I don't play immersive, open world video games | Artificial Intelligence makes me nervous | I'm excited about Artificial Intelligence | I would love to have to create an avatar of myself | I would hate to have to create an avatar of myself | I've heard of Virtual Influencers | I haven't heard of Virtual Influencers Replacing HumansWhich of the following best represents your feelings about virtual reality?Please select ...

GAMING X COMMUNITY

... GAMING PREFERENCESPlease select one statement from each pair below that you agree with the most.Those Who Play Video Games I prefer to play video games with people that I know | I prefer to play video games with people that I don't know | Play video games on a console/PC | Play video games on my phone | I prefer to play video games with friends online | I prefer to play video games with friends in-person | Play video games that are high energy and stimulating | Play video games ...

GAMING X PLATFORMS

... GAMING CULTUREWhich of the following, if any, do you do?Select all that apply. Play video games (mobile/app, PC, console) | Watch video game content | Follow gamers on social media | Keep up with video game news | Follow orgs on social media | Watch esports competitions | Follow esports players on social media | None of the above GAMING/ESPORTS PREFERENCESPlease select one statement from each pair below that you agree with more. Gaming has become cooler than it was in years past ...

TODAYS YOU(TH)

... generation is more...?Please select one answer from each pair below that you agree with the most. Likely to make their own rules | Likely to follow the rules | Willing to take risks | Willing to play it safe | On a path to try lots of different jobs | On a path to have one career | Likely to have better/deeper relationships with friends online | Likely to have better/deeper relationships with friends in-person | Unsettled | Settled | Independent | Group-oriented | Interested in making ...

Entertainment & Media Data

... disagree with each of the following statements?Global Culture Forecast 2018Strongly/Somewhat Agree Summary I am impressed by people who are good at playing video games | Video games can make me smarter | I like watching video game competitions | I like watching people play video games in public spaces Types of GamingWhat types of games, if any, do you like to play?Global Culture Forecast 2018Please select all that apply. Puzzle games | Multiplayer games | Solo player games | Board games | First ...

What Makes Them

... | Influential | Environmentalist | Financially savvy | Political | None of these 3 in 5 U.S. and UK Trendsetters play video games (on their phone, tablet, desktop, or a gaming console).PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Movies | Travel | Cooking/food/restaurants | Art/design | Fashion/style | Shopping | Health & wellness | TV shows | Social media | Reading | Fitness | Sports | Technology | Nature ...