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Volunteering

... likely than those in the U.S. to find it difficult to learn about volunteering opportunities. When young adults volunteer, they prefer to do so with friends rather than on their own. While some have volunteered because it was mandatory for their school or work, hardly any have lied about volunteering or donating money for an image boost.Which of the following, if any, is true for you?Please select all that apply. I am more likely to volunteer with a group of friends than to volunteer on my ...

Sports Spectatorship & Engagement

... Young people are highly engaged in sports and consider it an important way to connect with others. ATTENDING SPORTING EVENTSYoung adults in the U.S. and UK frequently attend a wide variety of sporting events. More than a third of young people in the U.S. have attended a school-related sporting event that is not college level, with slightly fewer attending this type of event at a college level every six months or more. In both the U.S. and UK, more than third of young people and nearly half ...

Game Changers U.S. Fan Segmentation

... gambling on sports and playing in fantasy leagues in the case of the latter. Sports Averse youth tend to have lower incomes, which aligns with their perception that engaging in sports as a player or fan has become too expensive. Interestingly, students in high school are among the most likely to fall into the Sports Averse segment, suggesting that the traditional idyllic perception of high school sports is being challenged by Gen Zs. On the opposite end of the spectrum, those who have earned a college ...

Gen Z Zscape

... that I listen to | Through my hobbies/ interests/ passions | Games that I play | My style | Entertainment that I watch | Creative arts that I do | Social media | Personal grooming | Decorating my room/ school locker | Sports that I play The websites I visit/use | Personalizing my stuff | Brands I buy/ use | Things that I collect | Customizing technology devices | The apps that I download on my phone and/ or tablet | Stores that I shop at | Photography | The types of people ...

Quality > Quantity Friendships

... the UK would turn to their best friends for advice regarding other friendships, family issues, and romantic relationships. Women and Gen Zs are more likely than men and Gen Ys, respectively, to seek out advice from their best friends for personal dilemmas or general life scenarios.Who, if anyone, would you turn to for advice on each of the following topics?Please select all that apply. - My Best Friends Summary Friend relationships | Family issues | Romantic relationships | Career/school ...

Innovation & Privacy/Personal Security

... apply. Photo(s) of myself | Photo(s) of my life | Comments on other people's posts | My relationship status | Personal milestones (e.g., graduating school, getting a new job, getting married) | Ratings/reviews | Video(s) of myself | Video(s) of my life | Tips/advice for others | My avatar(s) | My opinions on politics/social causes | My interactions with brands (e.g., customer service) | My religious beliefs | My conversations | Instructions (e.g., how-to videos, tutorials) | None of ...

Personal & Professional Betterment

... knowledgeable about | How much one knows about their passion points/hobbies | How much formal education one has (e.g., advanced degrees) | How up-to-date one is on current events/culture | How witty one is | How impressive of a job/title one has | One's standardized test scores | The caliber of the school/university one went to | Other TOOLS TO IMPROVE COGNITIONOver 90% of U.S. and UK Trendsetters use tools (e.g., apps, websites, tests, quizzes) to measure or improve their intellect/IQ ...

A&S Education

... ' | Meet a spouse THE VALUE OF AN EDUCATION While Gen Y and Gen Z are known for hacking and reinventing outdated systems, the vast majority still places high value on formal education. Three-quarters believe that a high school degree is a necessary component to be successful in life, and another 62% feel a college degree is key. Young women and teen Zs place even more emphasis on the importance of a degree compared to their counterparts. However, the value of practical experience is not lost on young ...

Spending Behaviors & Attitudes

... | Clothing/shoes | Pet care (Base: Those Who Have A Pet) | School/ university/ professional education | Electronics (e.g., physical cell phone, computer) | Gas/ petrol/ transportation fees | Medical costs (health insurance, medical bills) | Rent (Base: Those Who Rent Home) | Streaming services/ cable TV/ satellite TV | Vacation | Entertainment experiences (e.g., event tickets) | Home appliances | Mortgage/other home loan (Base: Those Who Have Gotten A Mortgage/Loan) | Home ...

Gen Z Tech and Social Media

... iPhone but my parents won't let me have one yet. SYDNEY, 10, COThe tech item I use most often is my iPhone—I don't think I would be able to live without it. It is with me 24/7 and I am constantly on it. ISAAC, 16, CAI could not possibly live without my phone because I use it to connect with my friends, to communicate with my parents and brother, and for whenever I'm bored outside of school. iPhones were meant to be lived with as parts of families and lives in my opinion. ISABELLE, 13, CAI use my iPad ...