648 results for '"social media"'
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Macrotrends

Retail 2.0: A.I., AR & VR

... announced a partnership with Facebook, which would let users try on beauty products through the social media platform.Jack Daniel'sJack Daniel's launched an AR app that pairs with a bottle of Jack to offer several different pop-up book experiences. When the app is held up to the bottle, one "book" tells the story of Jack Daniels himself, one goes through the distilling process, and one gives a tour of the Lynchburg, TN, distillery.Kate SpadeFor its personalized line of "Make It Mine" handbags, Kate ...

Soloists

... in open offices that are modern panopticons with milling supervisors and coworkers. Even those who don’t spend their workdays in such spaces find themselves bombarded by emails, IMs, and notifications throughout the day. And between social media and their digital devices, they’re never alone, even when no one else is around. Ys and Zs are recognizing a need for time apart from other people for their own mental wellness. While alone time was formerly the solace of introverts, even extroverted ...

Parenting 101

... as how often they’ll allow their kids to use technology and in what situations. Meanwhile, in reaction to the digitally-dominant world, moms and dads are putting increased focus on their children maintaining old-fashioned etiquette and that they don’t become unhealthy as they spend so much time behind screens. Aside from these rising struggles that parents are grappling with, they also feel amplified competition from other parents due, in part, to social media. Below, we explore these major ...

Need For Speed

... , anticipating a consumer need is another way brands can serve consumers quickly.SPEED = RESPONSIVENESSNot only do young consumers expect speed in terms of the steps needed to interact with a brand, from purchasing to receiving, they also expect to have quick interactions with brands. During the course of modern youth’s lives, their interaction with brands has only sped up from having to call customer service and waiting on hold, to messaging them on social media and getting a faster reply, and now to ...

Control Center

... can: in their personal lives, which, in turn, they see as a step toward improving society overall. In fact, 83% of young people in the U.S. and 69% in the UK feel that by improving themselves, they can improve the world. This jumps to 96% among U.S. Trendsetters and 88% among UK Trendsetters, suggesting this outlook will only grow among young people overall as resources to create a Control Center to manage and enhance all aspects of their lives increase as well. Having grown up with social media ...

Control Center 21+

... can: in their personal lives, which, in turn, they see as a step toward improving society overall. In fact, 83% of young people in the U.S. and 69% in the UK feel that by improving themselves, they can improve the world. This jumps to 96% among U.S. Trendsetters and 88% among UK Trendsetters, suggesting this outlook will only grow among young people overall as resources to create a Control Center to manage and enhance all aspects of their lives increase as well. Having grown up with social media ...

Life Resume

... , the more opportunities they’ll enjoy. Social media has cemented the desire to have a wide range of experiences, by providing instant access to an ever widening breadth of people, places, experiences, and ideas. Perhaps as a result of this global mindset, Ys have come to realize that the trappings of traditional success—money, status, popularity, material possessions—don’t have the power to make them happy, at least not in isolation of a larger purpose. Having advanced the midlife crisis to quarter ...

Z Marketing Tips

... and elementary age kids, tweens, and teens, has seen rapid growth in recent years. Supermarket chain Giant Eagle has set up kid-friendly healthy snack aisles in more than 400 stores in the mid-Atlantic and Ohio to get young people excited about fruit and vegetables. Displays with bright lettering and banners are designed much like candy and cereal aisles. Walmart is piloting a similar concept in California. - EMBRACE THE SOCIAL STAR - As the first generation to have grown up with social media ...

Fans Forever

... appreciation for content years after it first premieres. And with the rise of binge viewing, past TV content, in particular, has become more relevant to the current cultural conversation. Young individuals are always looking for “new” old shows to get hooked on, and the fan base of certain cancelled shows may actually grow after they’re taken off the air. Social media has enabled these late fans to easily find and connect with others who share their newfound interest, and also to honor content of the past ...

Z DNA

... . Though their parents are the reason many are of mixed race and heritage, Zs are further enhancing a blended world by grabbing elements from the global pool to personally embody a mixture of cultures. INDIES Zs were raised to be individuals by their Xer parents, and this innate quality has only grown more prominent as they’ve gotten older. Encouraged to speak their minds and stand out from the crowd, they believe that the more unique one is, the more interesting they are. Social media has further ...