Innovation & Distribution Mediums Sep 27, 2018 ... A quantitative overview of the distribution mediums young people are utilizing today.SPEND ON DIGITAL CONTENTOn average, young consumers spend more money each month on video subscriptions ($32 among U.S. Trendsetters and $20 among UK Trendsetters) than any other digital content subscription service. Coming in at #2 and #3, respectively, gaming subscriptions report an average spend among Trendsetters of $22 in the U.S. and $14 in the UK, while music/radio subscriptions report an average of $20 ...
Transportation & Commuting Nov 27, 2018 ... ) | Browse social media | Post/share on social media | Text | Read Books/ Magazines (Net) | Read books | Read online (not books or magazines) | Read magazines | Talk on the phone | Play video/mobile games | Browse/shop | Check the news | Listen to podcasts | Do work/study | Video chat | None of the above ...
Health & Wellness Mar 08, 2019 ... ) | I talk to friends/family about mental health (e.g., anxiety, mindfulness) | I would be interested in consulting with a therapist/psychologist via an app (e.g., video call) | I would be interested in consulting with a medical doctor via an app (e.g., video call) | I use an app or digital tool to track my physical health | I use an app or digital tool to track my mental health/mindfulness ATTENDING HEALTH CLASSES & EVENTSWhich of the following, if any, are true for you?Please ...
Gaming Mar 05, 2017 ... Young adults are happily combining their love of sports with their love of gaming and are unapologetically spending their time and money playing their favorite video games. Nearly three in four young adults play sports-related video games, with half of Trendsetters playing at least once per week.24% of Trendsetters in the U.S. and 21% in the UK are willing to splurge on sports-related video games.TYPES OF SPORTS-RELATED VIDEO GAMES PLAYEDU.S. youth who play sports-related video games ...
Time Is of the Essence Sep 13, 2019 ... apply. I make time to play video games/board games | I have to make tradeoffs in my life to have time for myself DIFFICULT TIMESWhich of the following, if any, are true for you?TotalPlease select all that apply. It's a constant struggle to get ahead today | It's difficult to have downtime today | It's difficult to prioritize my time in a typical week Nearly 1 in 2 U.S. Trendsetters, and 2 in 5 in the UK, they will never be done with everything they need to do. ...
Social Communication Preferences Nov 29, 2017 ... A quantitative overview of how youth today are utilizing text chat and video apps to stay in touch with friends.COMMUNICATION TYPESWhen communicating digitally with friends, 72% of U.S. youth and 69% of UK youth prefer to communicate via written words and texts over the use of emojis or GIFs. Additionally, 66% of youth in the U.S. and 65% in the UK prefer to have an in person rather than digital communication approach, especially among Gen Zs in the U.S., as conversations take a more personal ...
Social Activities Nov 27, 2017 ... my home/their home | Play video games | Watch live TV | Listen to music at my/their home | Play physical games (e.g., board games) | Cook/bake | Exercise | Watch streaming entertainment | Shop online | Play sports | Browse social media | Listen to a podcast | None of these REGULARLY SCHEDULED PLANSSeven in 10 U.S. and UK Trendsetters make recurring plans with their friends, such as going to brunch every Sunday or taking advantage of Taco Tuesday weekly. Another six ...
Playing House Aug 30, 2017 ... care | Meal preparation (e.g., BlueApron, Plated, personal chef) | Running errands | Lawn care | Childcare | Tutoring children 29% of young women and 28% of young men feel able to handle routine maintenance around their home.HOUSEHOLD ITEMSYoung adults, especially Trendsetters, have a variety of tech equipment and gadgets that they use in their home, primarily a TV (65%). About half have a personal computer and video game console, with women being more likely than men to have a PC and men ...
Popular Culture Overview May 25, 2018 ... Music | Health/wellness | Technology | Comedy/humor | Movies | Food/beverage culture | Travel | Social media | News/current events | Books | Beauty/grooming | TV shows | Fashion/style | Video games (e.g., app-based games, PC games, console games) | Sports | Live events (e.g., concerts, plays, sporting events) | Art/design | Digital culture (e.g., memes, GIFs) | Politics/social causes | Dance | Celebrity culture (e.g., movie stars, social media stars) | Drinking (e.g., cocktails ...
Gen Z & Technology Jun 04, 2017 ... % of Zs in the U.S. and UK use technology for as many tasks as they can.FAVORITE MEDIAZs say TV/movies/videos/YouTube are the most important type of media to them (of the five options), with the exception of females in the U.S. who rank music as being slightly more important. Trendsetters in both the U.S. and UK also rank music above media in their overall list of importance showing there may be a shift in media attitudes. While male Zs in the U.S. and UK rank video games as their second ...