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Macrotrends

Accelerated Adulthood

... number of Trendsetters who consider people who have a lot of followers on social media to be the coolest (40% in the U.S. and 45% in the UK). Along with being knowledgeable on current events, Zs can also build a global community of contacts via social media. As a characteristically diverse and inclusive generation, it’s easy for them to find others online who identify like them, helping them feel like they fit in, an important step in feeling comfortable with themselves. On the flip side, the world ...

Fanning Out

... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...

Dream Team

... Fantasy sports are a relatively untapped arena for brands to connect with fans around their passion for sports and desire for active engagement.FanDuel and DraftKings have taken over the realm of daily fantasy sports in the U.S. and have expanded to the UK, and the pastime has permeated other aspects of culture. There has been a proliferation of blogs and podcasts around fantasy sports in recent years, and the comedic TV show The League ran for seven seasons on a plot based around a friend ...

Video Game Time

... is always on and there’s always someone to play with at any hour of the day or night. This fits with their increasingly digital-first lifestyles in which they often form eLationships on digital platforms before meeting new friends in person or even at all. In essence, it's easier for Gen Zs to try their hand at competitive gaming online than it is for them to join a local competitive soccer or baseball team.I think eSports is a good idea and definitely a growing genre as the world becomes more ...

Sport The Look

... Knicks, Brooklyn Nets, Miami Heat, Chicago Bulls, and Boston Celtics and includes styles for women and men. Tailgate The success of Tailgate, an online shirt shop specializing in old-school collegiate apparel, caught the attention of American Eagle, which later acquired the brand for roughly $11 million in 2015. American Eagle has since launched its Tailgate collegiate line, which is being credited as a catalyst for the brand’s leading position among youth retailers.Touch by Alyssa Milano ...

Fair Game

... the industry. Just Not Sports started the #MoreThanMean campaign with a video of real men reading derogatory comments made by other men on the internet toward sports reporters Sarah Spain and Julie DiCaro. The comments attacking the women are full of hate, violence, and sexual aggression, and though the men participating in the video are horrified, Spain and DiCaro say it’s not abnormal for them to receive such negative feedback online, simply because their jobs as sports experts put them in ...

Leagues Of Their Own

... Young generations are giving rise to nontraditional sports, broadening the industry and creating more entry points for engagement.Generations Y and Z are sparking a shift in the world of sports, widening the industry to encompass a larger array of games across more passion points and physical abilities. While older generations certainly had a range of sports to choose from, Ys’ and Zs’ generational characteristics, including their global-connectedness, open-mindedness, and digital-first outlook ...

Carrying The Torch

... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...

Zconomy

... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...

Social (TV) Network

... space for their audience, as was the case with The Mindy Project when it aired on Fox. Hulu gave it a second chance based on the popularity of the show during time-shifted viewing online, but this content could have also been taken to Facebook, for instance, as a delivery platform that better serves its audience. This suggests that if entertainment doesn’t work on TV or in theaters, it doesn’t mean it’s not good content that won’t resonate with youth, but rather, it may not have had the right ...