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Social Live

... 10 in the UK say their social life mostly happens online. Live video is poised to steal a larger share of it and grow beyond the early adopters given how instinctive and comfortable it is for Zs to connect digitally, as well as the greater flexibility it affords them. It’s only fitting that a generation that leads mobile, on-the-go lives would embrace get-togethers with friends that can happen wherever they are. As Zs spend less of their social lives physically alongside their friends and more of ...

All The Feels

... online and can pick up on cues embedded in a digital message or interaction. This talent for interpreting nuances contributes to their heightened sensation of empathy, as they easily recognize when others are in need of compassion. They’re also more likely than their Y counterparts to consider the feelings of others when they post something to their social networks. When social media gained popularity among Ys, it was used as a medium for showing off the best parts of their lives, even to brag ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Accelerated Adulthood

... number of Trendsetters who consider people who have a lot of followers on social media to be the coolest (40% in the U.S. and 45% in the UK). Along with being knowledgeable on current events, Zs can also build a global community of contacts via social media. As a characteristically diverse and inclusive generation, it’s easy for them to find others online who identify like them, helping them feel like they fit in, an important step in feeling comfortable with themselves. On the flip side, the world ...

Fanning Out

... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...

Dream Team

... Fantasy sports are a relatively untapped arena for brands to connect with fans around their passion for sports and desire for active engagement.FanDuel and DraftKings have taken over the realm of daily fantasy sports in the U.S. and have expanded to the UK, and the pastime has permeated other aspects of culture. There has been a proliferation of blogs and podcasts around fantasy sports in recent years, and the comedic TV show The League ran for seven seasons on a plot based around a friend ...

Video Game Time

... is always on and there’s always someone to play with at any hour of the day or night. This fits with their increasingly digital-first lifestyles in which they often form eLationships on digital platforms before meeting new friends in person or even at all. In essence, it's easier for Gen Zs to try their hand at competitive gaming online than it is for them to join a local competitive soccer or baseball team.I think eSports is a good idea and definitely a growing genre as the world becomes more ...

Sport The Look

... Knicks, Brooklyn Nets, Miami Heat, Chicago Bulls, and Boston Celtics and includes styles for women and men. Tailgate The success of Tailgate, an online shirt shop specializing in old-school collegiate apparel, caught the attention of American Eagle, which later acquired the brand for roughly $11 million in 2015. American Eagle has since launched its Tailgate collegiate line, which is being credited as a catalyst for the brand’s leading position among youth retailers.Touch by Alyssa Milano ...

Fair Game

... the industry. Just Not Sports started the #MoreThanMean campaign with a video of real men reading derogatory comments made by other men on the internet toward sports reporters Sarah Spain and Julie DiCaro. The comments attacking the women are full of hate, violence, and sexual aggression, and though the men participating in the video are horrified, Spain and DiCaro say it’s not abnormal for them to receive such negative feedback online, simply because their jobs as sports experts put them in ...

Leagues Of Their Own

... Young generations are giving rise to nontraditional sports, broadening the industry and creating more entry points for engagement.Generations Y and Z are sparking a shift in the world of sports, widening the industry to encompass a larger array of games across more passion points and physical abilities. While older generations certainly had a range of sports to choose from, Ys’ and Zs’ generational characteristics, including their global-connectedness, open-mindedness, and digital-first outlook ...