387 results for 'global'
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Macrotrends

Mom Focus

... relying more heavily than ever on the assistance of tech devices and the Internet in their daily lives. More than half of moms own a smartphone, and 82% go online daily. They use tech not just for entertainment, but also for organization, shopping, financial planning, product research, and staying connected with their families and local and global communities. Many expressed that the use of tech helps them to be better, more efficient parents—which may explain their dependence on and sometimes ...

Web Esteem

... -confidence. By its nature, this real-world feedback was limited in quantity and scope. Today’s Web-connected teens, on the other hand, regularly interact with a much larger, global community of peers. They look to the online crowd for bulk support of their decisions, ideas, feelings, and preferences. And as Ys’ social community has expanded, so has the potential for positive reinforcement. For perhaps the first time in history, personal validation is quantifiable. Peer approval can be measured in ...

Data

Global Perspective on TikTok

... with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Entertainment | To be inspired | Connection with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Impact of TikTokHow ...

Global Y Consumer

... | Niche | Expensive | None of the above Y BRANDS LOCAL VS. GLOBAL CAMPAIGNS GYs are split on preferring global campaigns or country-specific ads. Ys in South Korea and the UK are more likely to prefer to see ads targeted to their country, while in India and China they would rather see ads that are global in nature. Would you rather...? See ads that are targeted to my country | See ads that are globally focused THOUGHTS ON LOCAL VS. GLOBAL ADS I want people in commercials to speak my language—I want ...

Global Y Media

... A quantitative overview of global Ys’ media preferences and consumption habits. 82% OF GLOBAL Ys SAY ENTERTAINMENT HELPS THEM FEEL MORE CONNECTED TO OTHER CULTURES. IN CHINA, 92% OF Ys FEEL THIS WAY. THOUGHTS ON ENTERTAINMENT People all around the globe watch the same things on their cellphones and the Internet. If a song is a hit, it is a hit everywhere—for instance, ‘Gangnam Style.’ Who hasn’t heard it? KRISTOPHER, 22, BRAZILI like to watch documentaries to learn the history ...

Global Y Identity

... A quantitative overview of who global Ys are personally and what you need to know about their generation. STATE OF MIND While the media often characterizes Ys as “narcissists” and “lazy,” GYs don’t view themselves this way. Rather, they tend to self-identify as “realistic” and “responsible.” “Open-minded” is also a key descriptor. Ys in India, South Africa, and Brazil are more likely to say they are “creative,” “innovative,” and “entrepreneurial.” Which of the following do you consider yourself ...

Global Y View

... A quantitative overview of the outlook, attitudes, and preferences among Ys around the world. 7 IN 10 GLOBAL Ys SAY THE WORLD HAS BECOME SMALLER BECAUSE OF TECHNOLOGY TECHNOLOGY MAKES THE WORLD GO 'ROUND It’s never been easier for young people to connect, learn, and communicate with peers around the world. Global Ys (GYs) agree that the Internet in particular has fueled this new perception of connectedness that transcends borders. In fact, 91% of Ys in both China and India agree that ...

#FOMO

... media has a negative influence on relationships Reasons for Using TikTokWhat are the reasons you use TikTok?Those Who Use TikTok Entertainment | To be inspired | Connection with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Gen Alpha Would Rather Be... Please select one statement from each pair you agree with more. I'd rather be a ...

Brand Affinity & Responsibility

... implements environmentally friendly practices | I think a brand is innovative if it creates sustainable/eco-friendly products | I am more likely to support a brand if it supports environmental issues that I care about | I am more likely to support a brand if it supports sustainability practices that I care about | It's brands responsibility to work with global governments to help fix the climate crisis I think a brand is innovative if it implements environmentally friendly practices | I ...