311 results for 'marketing'
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Macrotrends

Through the Looking Glass

... An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.The Google Glass release date has not yet been confirmed as of press time, though insiders speculate that the device, as well as its very own app store, will hit the consumer market in 2014. However, thanks to those lucky few who were selected to be a part of the initial Explorer pilot program, some would-be Glass owners have already gotten to witness the game ...

Stick It

... media marketing company RadiumOne to create custom digital stickers of its products. When editing pictures with RadiumOne’s Photo Effects tool, users can add stickers of their favorite Popchip flavors to photographs and share their customized photos with friends.To promote the Diane von Furstenberg Collection for GapKids and BabyGap, Aviary created custom stickers, photo frames, and filters that reflect the clothing’s safari style. Those using Aviary and its partner apps can decorate their photos ...

Show Your Emojins

... communications. Marketers could create sets of branded emojis for text message marketing, present information through strings of characters (as Bon Appétit did in creating an emoji recipe), or host contests and quizzes that enlist consumers to decode emoji messages. Given emojis’ mass appeal, there’s ample opportunity for brands to use the symbols outside of digital communications, too, whether in art, music videos, or even on products. We expect emojis to continue to pop up across cultural categories ...

Users Anonymous

... have become too much to withstand, thereby making working towards the greater good rather than personal glory not only a more conscious choice, but also a less stressful one. Marketers may not yet be addressing the incoming need for anonymity, but it’s important that they, too, start considering ways to incorporate it into their brand identities and/or digital marketing strategies. Anonymity is becoming an essential conduit to catharsis for young people bearing the pressures of living their lives ...

Short Life

... consider ways to make their products, content, and marketing materials and events more of-the-moment and ephemeral, in spirit and execution. I think there’s an interesting correlation in our minds between durability and longevity. I don’t want to be tied down by the permanence of anything, because I move around a lot. Clothes, technology, books, food, whatever—it’s all expendable. I’m just not really interested in keeping anything for too long. Maybe I’m just trying to stay current. I think I’ve always ...

10 Gender Takeaways

... Actionable marketing tips for brands looking to stay relevant in the cultural discourse surrounding gender identity and politics.Today’s young consumers may consider gender less of a contentious issue than their parents did, but that doesn’t mean that they’re indifferent to depictions of gender in marketing; in fact, quite the opposite is true. Part of their personal, independent approach to gender identity involves policing male- and female-targeted content for outdated, unrealistic ...

Monthly Deliveries

... , no-nonsense, and highly comedic approach to distinct gender needs, one that relies on viral marketing tactics and product innovation to revitalize traditionally staid men’s and women’s categories, like hygiene and toiletries. Personal care subscription services Dollar Shave Club (for men) and Hello Flo (for women) have injected their respective product categories with a more modern tone, a fresh marketing tactic, and enhanced options for personal convenience. Below, we compare these two ...

Transgender Voices

... The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.In recent years gay culture has been increasingly celebrated, both in terms of legislation and media representation. Young people are rallying around the causes of gender and marriage equality, and they praise figures who represent and support the gay community. But society is nonetheless far behind when it comes to accepting transgender individuals, and has ...

Gender Flipping

... A new movement highlights the absurdity of gender norms through gender reversal.The hallmarks of gender-targeted marketing are so well established and pervasive that even an educated consumer can become desensitized to their silliness, sexism, and built-in stereotypes. A new trend has thus emerged with the intent to draw attention to the pervasive gender bias almost universally presented across marketing and media. Called Gender Flipping, this trend highlights the absurdity of what we take to ...

Pro-LGBT

... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...