ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... documenting their experiences on social media for a substantial part of their lives, they are adept at finding share-worthy stories in seemingly average places. The rise of themes like #shelfie, #shoefie, and #OOTD (Outfit of the Day) are reflective of how ordinary settings, props, and costumes can be elevated to engaging subject matter when artfully produced. Even a well-organized space has become notable to share with one’s network, as evidenced by the hashtag #ThingsOrganized Neatly, which is used in ...
Identity Theft Jun 19, 2016 family parenting relationships ... , before or after depicting the close bonds they share with their kids.The increasing cost of and complicated logistics surrounding childcare are major obstacles for parents in maintaining identity outside of parenting. Look into creating brand-relevant recreation spaces, either permanent or pop-up experiences, that offer on-site childcare. Modern parents sometimes need to be reminded that it’s alright to take time for themselves, and that they needn’t feel bad or apologetic about it. Give them ...
Global Fashion & Style Trends May 27, 2018 ... ;HIGHLIGHTING FASHION’S HUMANITYIn today's age of transparency young consumers are not only looking to know where their clothing was made, and how, but also the exact person who made them. As young consumers search for meaningful connections and experiences outside of their digital existences, it becomes crucial for brands to emphasize the human-to-human connection that bookends both ends of the cycle of production. Brands across multiple categories, such as beauty and food/beverage, have highlighted ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... to browse information about a destination as explained by other children who share their experiences and feedback.BIBLIONASIUMBiblionasium; a social network connecting kids, educators, and parents around K-8 reading; introduced a feature for children to write book reviews based on consumer demand and the fact that kids respond more eagerly to book recommendations and reviews. It added the feature based on consumer demand from their friends. - BRANDS PROVIDING FEEDBACK - UA RECORDUA Record, Under ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... service to its passengers. - Biometric Facial Recognition - The following airports are implementing biometric facial recognition systems to increase efficiency and safety throughout the check-in, boarding, and immigration processes. Delta Air Lines Delta is constantly innovating its technology and processes to create more speedy and efficient experiences for their customers and employees. The airline is currently experimenting with facial recognition technology to enhance its automated baggage ...
Mom Focus Aug 10, 2013 ... and experiences they couldn’t imagine sharing with their own parents, in an attempt to establish emotional closeness with their children. The desire to be more relatable as parents pushed some Boomers to the extreme end of the trend. They perfected the art of extended adolescence, adopting kids’ lingo, music and movie preferences, and even their fashion; picture Amy Poehler in Mean Girls, sporting candy-colored Juicy Couture sweatsuits.Gen Xers, seeing the worst of what this style of extreme peer ...
Slow Web Aug 25, 2013 ... are leaning more toward experiential discovery. For these users, discovery is less a means to an end than a worthwhile process in and of itself. Now valued are exploratory experiences, the variety of content encountered along the way, and the surprises in store. The increasingly visual aesthetic of the Web supports this shift. Image-driven Tumblrs, Facebook’s scrolling Timeline, and the pinboard-style design popularized by Pinterest all encourage discovery based on illustrative browsing. The ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... products to engage Zs in the bigger picture professional skills they can build. Create levels of achievement within your product usage or consumption, building to more complex activities that allow users to build confidence while learning. Recognize and celebrate Zs who are using your brand/product in creative and/or accomplished ways. Create engaging experiences and content that can be enjoyed by both child and parent, or that enable parents to teach their children (and vice versa). PLAY: THEN VS ...
Global Digital Trends May 30, 2018 ... share their stories of sexual assault, violence, and rape online. Other participants recounted the experiences of women who lost their lives to sexual violence, giving a voice to women who could no longer speak for themselves.LISTEN UPPodcasts have boomed in number and popularity over the last few years and brands are taking notice. Audio storytelling is becoming increasingly relevant among young people, with 57% of global youth saying podcasts are important to their life and more than one in 10 (16 ...
The Gender Landscape Aug 29, 2013 ... 2013), perhaps the first generation to come of age under parents who consciously resist the gender dichotomy visible in most children’s products. But older Zs and Ys, too, are consciously reacting against gender-targeted marketing, expressing a preference, instead, for gender-neutral and unisex goods and experiences. The Debranded mentality (Cassandra S/S 2013) strongly applies to young people’s perception of gendered products; they want to personally define the items they purchase through their ...