598 results for '"gen y"'
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Macrotrends

The Omniculturals

... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...

Inside Out

... highly individualistic. If everyone is so diverse, and if everyone is so accepting of that diversity, how can anyone actually stand out? As  Zs become more blended, it’s becoming harder for young people to distinguish themselves based on race or ethnicity. An expected up-and-coming differentiator for Zs is religion. Since the visible differences of race and gender are no longer as “different,” religion is a way to find a unique identity from the Inside Out. Although Gen Ys may have started the ...

Geomarking

... Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture. While communities throughout history have taken pride in flaunting their local flavor, never before has a generation been able to do so on such an international scale, nor as rapidly. Now, when Global Ys (GYs) want to celebrate their local identity, the world is their audience. They’re accomplishing this goal by taking a concept that ...

India's Missed Call

... Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.In most countries, people who wish to avoid phone conversations while still communicating with friends and contacts default to text messaging. In India, however, where costs for both voice calls and sent texts can be prohibitively high, Ys have devised a clever workaround: the so-called missed call. Simply by dialing a friend and hanging up, they are able to ...

Venture Consumers

... Having emerged somewhat shaken from the seemingly endless Great Recession, Gen Ys are adopting a new, long-view approach to their finances, purchases, and decision-making in general. Their desire for instant gratification is diminishing as they start to think more carefully about what truly warrants an investment of time, money, or energy. Perhaps in reaction against real-time overload, they’re increasingly seeking out longer-term, longer-lasting investments; for example, spending more on ...

Marketing Tips

... celebrate their true friends over a cup of coffee. - 5. TRANSFORM VR INTO A SOCIAL EXPERIENCE. - One of young people’s greatest gripes with VR is that the headsets create an isolating experience and prevent them from interacting with others. While companies are keen to use VR in marketing activations, they should keep in mind that Ys and Zs are adept at identifying what’s hype and what’s actually adding value to their lives. Brands should take note of how VR companies are creating a social ...

Office Space

... regard for stores as offices is also largely driven by their approach to work. As proponents of entrepreneurship, freelance gigs, and flexible arrangements where staff can work remotely, they often want and need office space—even if it’s in addition to the desk their employer provides. Additionally, their penchant for developing passion projects and taking on side hustles, as well as modern expectations for people to build their personal brand, drives Ys to want creative atmospheres where ...

Marketing Tips

... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...

Soundscape

... WeChat to send voice notes to my friends and family. Compared to cold text, voice notes are full of emotions. SHUYI, 22, CHINAVoice messaging apps are attractive because certain emotions are understood better through sound compared to seeing written words on the screen. MARIKA, 19, ITALYVoice messaging apps are leading the resurgence of audio communication as Ys and Zs are adopting them at rapid pace—in fact, 4 in 10 respondents in this study say they like to send voice messages through IM/chat apps ...

Side Buy Side

... brands that the influence of friends is having an impact much more frequently and even naturally today, it means youth's opportunity for discovery is becoming more limited to an insular group with whom they tend to share common interests. In fact, moving forward, as Ys and Zs are constantly exposed to what their friends like, finding themselves Side Buy Side either physically or digitally, it will be harder for brands to break through these digital echo chambers, particularly those encouraged by a ...