802 results for '"gen z"'
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Macrotrends

Best Dressed

... includes their goals, values, fears, and vision for their future when selecting the appropriate styles for them.Over 90% of U.S. and UK Trendsetters consider developing a personal style as part of their personal growth.WARDROBE UPDATEIn the past year, seven in 10 youth have purchased clothing for their self-improvement, while another one in three have also upgraded their wardrobe. This is especially true among U.S. women and Gen Zs in both the U.S. and UK.Which of the following, if any, have you done ...

Public Funds

... lot about who they are. Teen Zs in both countries are significantly more likely than their Gen Y counterparts to believe their purchases reflect their personalities. Trendsetters, too, are far more likely than the general population to believe what they buy says a lot about who they are. Furthermore, today’s youth are grateful for online wishlists and social media platforms as they believe these outlets help them define and share their personal tastes; Trendsetters are more likely ...

Creating For The Creators

... that’s worth consuming. In the Supply & On Demand economy, they expect to be able to tell the Establishment of movie theaters, radio stations, and TV networks what to air, when, in what locations, and on what devices. They push distributors to Re-New the stories they love to give them new chapters and longer lives. True to their characteristics of being open-minded and accepting, Ys and Zs are also pushing traditional entertainment providers to create a Variety Show to be more reflective of the ...

Marketing Tips

... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...

Dollars And Sense

... prepared for a longer period of retirement than that of previous generations. There is a significant opportunity for those banks and financial services that do eventually update their brands and offerings to earn long-term loyalty not only among Ys but also Zs, as the latter generation will soon be entering young adulthood, too. ACTION ITEMS Young adults are wary of interacting with massive corporations that use a one-size-fits-all approach. They are seeking out not just services and products that ...

Where There's A Will, There's Away

... notoriously experience-oriented generation, they're willing to make sacrifices in other areas in order to get the travel experiences they crave. Though Zs are characteristically cautious about their spending and already focused on saving up for the future, they too are making travel a priority given their global outlook. Moreover, as their Y parents are prioritizing travel, they're accustomed to doing so from a young age and will strive to continue pursuing this passion. To that end, 73% of Trendsetting ...

Culture First, Country Second

... to, read, wear, etc. This is a significant departure from years past, in which content that was at the top of the charts in a country was often from that particular country (e.g., Brazilian music topping Brazilian charts). In this previous paradigm, the country that one was from had more impact on consumption—and therefore cultural DNA—rather than their own taste and preferences. However, this is less likely to be the case among Millennials and Gen Zs; young consumers' interest in a ...

POPscape

... emo, indie, or skater. But younger Ys and Zs are less inclined to bucket themselves into one group. For this cohort, being siloed into one category or classification is the kiss of death. Previous generations of youth had to pour their entire identities into one subculture in order to find likeminded friends, but today’s young people have unprecedented—not to mention global—access to peers who share their interests, thereby giving them the freedom to explore more varied pastimes. As a result, 41 ...

Race To Zero

... that brands give them hope that they can reach zero; for Gen Zs, who are doers rather than dreamers, it’s important for brands to give them milestones to reach along the way. Even if society doesn’t get to zero, everything done while trying to get there is progress; if brands aren’t helping, they’re going against it, and young people expect brands to help them personally participate as well. Providing a framework that supports the Race To Zero makes it believable that it can be won, and it makes it ...

Transgender Voices

... only recently made steps toward improvement in this area. California just became the first state to sign a law giving transgender students in public schools the right to decide which bathroom and locker-room facility to use and which sports teams to join based on their gender identity. Additionally, a transgender first grader in Colorado recently won a civil rights case permitting her to use the girls’ bathroom at her school. As Ys and Zs strive for a more accepting and gender-inclusive world, they ...