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Digital My Social Life

... on the scale most closely corresponds to your feelings about social media? Blessing | Mostly a blessing | Mostly a curse | Curse Thoughts on Social Media: A Love/Hate Relationship As I've gotten older, I'm starting to see social media more as a curse than a blessing. It's great to reconnect with old friends and stay in touch with your current loved ones. Still, it's such a pain to feel a constant need to check if anything has changed in the last 5-10 minutes. MORGAN, 19, USAIt's a blessing in ...

Game Changers UK Fan Segmentation

... -related video games Top 3 Sports Youth:SPORTS SENTIMENTSNot surprisingly, Super Fans are the most likely segment to love everything about sports and are less likely to feel it has any drawbacks, aside from the expense. Idealist Fans particularly enjoy having something to root for, and they are the most likely segment to feel that sports are inclusive of all races and that athletes can have a positive impact on the world. Challenger Fans have many positive sentiments about sports, but they also are the ...

Gender Entertain

... interested are you in each of the following entertainment themes?“Extremely interested” and “Very interested,” 5-point scale Action & special effects | Home improvement/ renovation | Fantasy | How-to shows/ educational programming | Bromance | Smart animation | Slapstick or gross-out humor | Cooking competitions | Blood & guts | Superheroes | History & culture | Chick flicks | Talent competitions | Stand-up comedy | News satire The shows I love the most are really not aimed at one gender ...

TV, Movies & Books

... | Inspirational | Historical fiction | Self-help/ instructional | Biography | Autobiography | Dystopian | Coming of age | Paranormal romance | Satire | Chick-lit | Business TYPES OF MOVIES WATCHED MOST OFTEN Comedy, action/adventure, and thriller/suspense are the top three types of movies that young adults like to watch the most. Art house, nature, and foreign movies are their least favorite. Trendsetters are far more likely than young adults overall to watch romance/love, documentary ...

Digital Life

... apply. Entertainment | Learning | Shopping | Discovery | Connection | Tips & tricks | Networking | Creativity | To save time | To save money | Self-expression | To remember things | Practical convenience/utility | To organize my life | Career advancement | Self-promotion | Dating/my love life | An ego boost 151 9 OUT OF 10 SAY THE INTERNET ALLOWS THEM TO DISCOVER NEW THINGS.6 OUT OF 10 SAY THE INTERNET ALLOWS THEM TO DEVELOP RELATIONSHIPS THAT THEY COULDN'T OTHERWISE HAVE.7 OUT OF ...

POP Watch

... | It makes for better recaps and discussions | It helps me to be more conversational in social settings | It helps me stay informed about what's going on in the world HALF OF TEENS SAY THAT COMEDY IS MORE FUN THAN ANY OTHER GENRETHOUGHTS ON COMEDYMost of the entertainment I consume has a comedy element of some sort. I love when a comedy outwits me and comes up with a joke I didn’t see coming, or delivers it above and beyond what I could have imagined.AJ, 26If I’m watching anything, it’s comedy ...

BMS Overview

... medication | Go on vacation | Spend time with my significant other/ spouse | Spend time with my family | Spend time with pet(s)/ animals Work at a job I love | Listen to music | Spend time with friends | Get spa treatments/ beauty treatments/ massages | Shop | Spend time alone | Unplug from technology | Seek out uncluttered environments | Take classes | Take a 'mental health day' off from work Meditate | Seek out silent environments | Read books | Watch television/ movies | Drink ...

Sports Spectatorship & Engagement

... they were a year ago, with about 80% of Trendsetters in both countries doing each more or as frequently as they were last year.  Compared to a year ago, would you say you are now doing each of the following more or less often?Please select one response for each. More | The Same | Less | Didn't Do/ Don't Do ENGAGEMENT WITH SPORTSYoung adults love showcasing their experiences, and as such, about a third have posted pictures and status updates of sporting events on social media, with U.S ...

Marketing & Advertising

... creating product packaging that is entertainment in and of itself (see Branding Trends). This is especially true among U.S. youth and 20- to 34-year-olds in that country. Brands also have the opportunity to sell more physical products to consumers tied to entertainment as many want the ability to purchase clothing and accessories created by their favorite brands and entertainers or that tie into the entertainment content they love so much. Additionally, brands can capitalize on youth’s craving for ...

POP Marketing

... girls in swimsuits. I love true advertising.JADE, 14The most creative and exciting marketing campaigns I’ve seen lately would be for product sampling memberships like Birchbox and Julep. It’s essentially marketing within marketing, but it somehow feels really fun and exciting.MEREDITH, 31I love the campaign for the Dollar Shave Club. As someone who shaves constantly, they really used their wits to display how quality blades can be purchased for cheaper prices than rival companies such as Gillette ...