308 results for '"marketing"'
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Macrotrends

TasteMakers

... brand’s colors, where everything was oversized to make adults feel like kids again. Most notably there was a giant cookie jar full of the brand’s new flavors. - Edible Advertising - Brands in the food and beverage space are creating marketing campaigns that function as special destinations where consumers can sample their products in fun, unexpected ways SodaStream’s Let’s Play Drinkable Art InstallationThis past summer, sparkling water maker SodaStream and artist Emmet Kierans created the UK’s first ...

Purposeful Pop

... China (84%) seeing this even more. Formerly viewed as a lighthearted subject, even a means of escapism, popular culture today is much more of an exploration of social and political issues, as well as a platform to inspire change. Whether it’s through music, movies and TV shows, fashion, or marketing, modern youth are turning to popular culture as a platform to make a difference in the world. While past generations also sought this at times, the message is not as nuanced as it once was, but a ...

The Community Well

... wellness and investing their time, money, and energy in this space (see WELLth Investors), they’re forming life-long habits. As such, they’ll want more products, content, experiences, and marketing to help them continually improve. At the same time, Ys want brands to connect them with people who share their passions, so referencing wellness as a unifier is key in helping them feel part of a community. EXPERT THOUGHTS ON THE COMMUNITY WELL Fitness is more fun than it’s ever been before. Thanks to brands ...

The (DIS)Connect

... perfected version of one’s self with their most flattering picture, wittiest thoughts, and coolest style knowing one will be judged on these factors. Young people are so adept at marketing their “Brand Me” that they sometimes stray into false advertising, adding clickbait photos with cuddly animals or clever quips that don’t represent their real selves. Such attractive profiles might garner a first date, but young singles are learning that for a match to take hold and move forward, their real life ...

POP Trends

... derring-do have always been more prominent at the cinema than on the small screen. Now, no longer confined to tent-pole Hollywood fare, superheroes are saving the day—and, hopefully for networks, ratings—on television, too. Not only do superhero productions span multiple demographics and generations in terms of viewers, but they also have a tendency to engender an exceptionally active fan culture that bolsters organic awareness and marketing. NBCNBC is reviving Heroes for a 13-episode ...

Gender Trends

... men’s-only stores, to open by 2016. Lululemon has carried men’s clothing in Canada since its 1998 founding and in the US since 2003, but the company’s marketing (and perhaps its feminine name) has led many to regard the brand as primarily for women. To attract more males, Lululemon has been partnering with US athletic events. The Olympic men’s beach volleyball team wore the brand’s apparel, as did participants of the Wall Street Decathlon, and Lululemon even offered free yoga classes to the ...

Data

Brands & Marketing

... A quantitative overview of consumer attitudes and perceptions toward brands today. FAVORITE BRANDS & STORES (BY COUNTRY) 151 | 151 | 151 | 151 | 151 | 151 | 151 2 in 5 U.S. Trendsetters, and a third in the UK, like it when people associate them with their favorite brand(s). BRANDED HOLIDAYSWhich of the following statements, if any, do you agree with?Please select all that apply. I don't like how far in advance stores start marketing for holidays | I participate in brand-created ...

Brands & Marketing

... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...