361 results for '"music"'
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Gen Z & Technology

... % of Zs in the U.S. and UK use technology for as many tasks as they can.FAVORITE MEDIAZs say TV/movies/videos/YouTube are the most important type of media to them (of the five options), with the exception of females in the U.S. who rank music as being slightly more important. Trendsetters in both the U.S. and UK also rank music above media in their overall list of importance showing there may be a shift in media attitudes. While male Zs in the U.S. and UK rank video games as their second ...

Popular Culture & Movies

... theaters more now than I used to in recent years Globally, 1 in 3 youth like the social activity of going to the movies, and this increases to 1 in 2 among Mexican youth.INFLUENCE ON MOVIESFriends have the largest influence on the movies that global youth watch; 40% of young people around the world cite friends as impacting their viewing habits. Another third of youth say their movie watching is influenced by popularity (i.e., how many other people like the TV show, music, movie, etc.), family ...

Popular Culture & TV

... South Africa, the U.S., Turkey, and Australia. A show’s overall popularity most influences youth in India, and social media influencers are most likely to impact the viewing habits of those in South Africa.Thinking about your choices in the categories listed, which, if any, are influenced by the following people/sources?The TV shows I watch Summary Friends | Family | Popularity (i.e., how many other people like the TV show, music, movie, etc.) | Significant other | Peer reviews ...

Playing House

... adults like to do is watch TV and videos, with Trendsetters being even more likely than young adults overall to do this. Women are more likely than men to like to spend their time watching TV/videos, listening to music, and browsing social media, while men are more likely than women to play video games. Although equally like to watch TV/videos while at home, Zs are significantly more likely than Ys to listen to music, browse social media, and play video games.Which of the following, if any, are your ...

Gen Z Landscape

... A quantitative overview of Gen Zs’ passions, priorities, and desires, as well as their sources of guilt and worry. PERSONAL PASSIONSWhile Zs are passionate about a wide array of subjects, music tops their list, with more than half in the U.S. and UK considering it important to them personally. Women and Trendsetters in both countries are far more likely than young people overall to feel this way about music, indicating that its role in Zs’ lives will only grow in the future. Nearly half of ...

Shared Interests With Friends

... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...

Popular Culture & Brands

... EVENTSAmong youth globally, brand sponsored music festivals (32%) are more favored than brand sponsored sporting events (29%). Women are more likely than men to want brands to sponsor music events, while men are more likely than women to prefer brands sponsoring sporting events. Nearly half of Nigerian youth like when brands sponsor either, by far more than any other country.Which of the following, if any, are true for you?Please select all that apply. I like when brands sponsor music festivals | I ...

Popular Culture Overview

... A quantitative overview of youth’s overall perceptions and attitudes about popular culture.IMPORTANCE OF POPULAR CULTURE CATEGORIESPopular culture is critical to young people around the world, with over 90% considering each of the following categories an important part of their life: music (96%), health/wellness (96%), technology (95%), comedy/humor (93%), movies (93%), and food/beverage culture (92%).How important to your life, if at all, are each of the following?Important To My Life Summary ...

Education, Work & Success Data

... personal identity WORKING DURING FREE TIME Which of the following, if any, are your top five favorite ways to spend your free time at home? Working on side projects to earn money | Working on passion projects (e.g., art, music) for fun THE JOB MARKETHow much, if at all, do you agree or disagree with each of the following statements?Ages 13-17Strongly/Somewhat Agree Summary I believe that new careers will be created because of COVID-19 | My generation will be more likely to work freelance jobs than ...