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Children's Activities

... holiday traditions (e.g., trick-or-treating, easter egg hunting) | Doing chores | Being part of a team | Going to an amusement park | Going camping | Going to a museum | Having an allowance | Going to/having a slumber party | Spending a day on a farm/in the country | Going to a sporting event | Watching saturday morning cartoons | Not getting what he/ she wants (e.g., a part in the school play, a place on a sports team) | Traveling to a different region of his/ her country | Going to ...

Young People And Politics

... their religious views matter more to those in the U.S.What are the three most important factors you look for when evaluating a political candidate? Their stance on political issues (e.g., gun control, reproductive rights) | If they are trustworthy | Their previous experience in government | Their political party | If they are respected globally | Their religious views | Their personal history (e.g., where they grew up, where they went to school) | If they are respected locally | Their ...

Involvement In Social Causes

... personally relevant | I want to feel part of a community | I want personal fulfillment | I am encouraged by my family | I am encouraged by my friends | I have relevant religious or spiritual beliefs | I want to have something to share | I am encouraged by my school or workplace | I feel inspired by the news media | I feel guilty for not getting involved | I am encouraged by my significant other | I use it as an opportunity to meet new people | I feel inspired by entertainment media | I want ...

Work

... the person who raises my child | I want to be able to witness my child achieving milestones (e.g., first steps, school plays) | The cost of child care is too high | My child needs my personal attention/ special care | The salary I earned did not justify me working (e.g., it did not offset childcare costs) | It is too difficult to obtain a good work/life balance | My spouse/ partner expects me to stay home with my child | I am planning to have more children | I lost my job/I am looking ...

Love Relationships

... or school over the relationship | Doesn't challenge me intellectually | Wants to have children (Base: Aged 19-34) Is unfaithful multiple times | Is caught in countless lies | Has suspicious online activity (e.g., secretly on dating apps, carries out a digital relationship) | Is not supportive | Is unfaithful one time | Doesn't communicate enough with me | Is unwilling to compromise | Doesn't want to grow with me | Parties frequently (e.g., going out drinking, doing drugs, etc ...

Gen Z Entertainment

... Gen Z is redefining the entertainment category as their preferences tend toward YouTube and its stars, open world video games, and realistic TV shows and movies.Would You Rather...? Zs seek to be productive, even when their main goal is entertainment; 56% would choose media that helps them learn something, compared to 44% who would rather zone out. Teens, whose lives are steeped in learning in high school, are more evenly split. Generally, they prefer lighthearted, optimistic media ...

Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...

Work Life & Loyalty

... population of youth are going to every available resource for this type of advice, it means there is an opportunity for brands to really help young people.Which of the following, if any, have you consulted for career advice?Please select all that apply. Parent(s) | Friends | Significant other | Sibling(s) | Teacher / professor / school counselor | Other family members | Coworkers (Base: Those Who Have Ever Had A Job) | Websites/blogs | Boss/manager (Base: Those Who Have Ever Had A Job ...

Innovation & Smart Devices

... the morning | First thing in the morning when I wake up | At work/school | As I'm commuting | While I'm sleeping | Other | None of the above CELLPHONE PRONETo today’s young people, having a cellphone is nothing new—however, there is now an acute dependence on them. Among Trendsetters, 74% in the UK and 70% in the U.S. agree they couldn’t live without a cell phone, and another seven in 10 say their cellphone is an extension of themselves.How much do you agree or disagree with each of ...

Gender Image

... BEAUTIFUL." CONFIDENCE BOOSTS Both men and women feel most confident when they are financially secure or performing well at work or school. For women, wearing a great outfit, having clear skin, and smelling good enhance their sense of confidence. For men, completing a challenging task and working out give them a boost. I feel most confident when I...? Select all that apply. Am doing well at my job/ school | Am financially secure | Complete a challenging task | Smell good | Work out | Eat healthy ...