648 results for '"social media"'
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Macrotrends

Cultural Diplomats

... allowed them to form independent opinions about the world much sooner in life than youth from previous generations, whose information was filtered mainly through parents and teachers. GYs’ radical openness was then further amplified by more recent technological advancements that made it possible for them to communicate with foreign peers on a personal level. Social media, video chatting services, language translation tools, and online games all served as conduits to a collective global consciousness ...

Realistic Optimism

... the majority feel that they can’t rely on those in charge to effect change. Around three-quarters of U.S. and UK youth (77% and 73%, respectively) don’t trust politicians, and nearly as many (65% and 67%) have lost faith in the political system in their countries. Consequently, they are channeling these frustrations into activism suited to their deep-seated belief in the power of the group. After all, having grown up during the advent of social media, they are well attuned to the critical mass ...

Build Your Own Career

... that didn’t develop naturally or participate in a remote work opportunity that wouldn’t have been possible to workers in the past. Ys and Zs also have a wider personal network than did youth in previous decades thanks to technology and social media that can provide them with a larger scope of professional prospects; because they have more connections to utilize and take advantage of, they’re more apt to explore the links that come along with their own expanded network rather than their employer’s ...

The New Friend Zone

... through family or through dating sites and apps. Meeting through friends is particularly common in Brazil and Mexico, at 58%. Companies around the world are tapping into the comfort of meeting this way. For example, matchmaking app Hinge connects users who share friends on social media, and clubs in Asia host brand-sponsored gatherings that allow potential love interests to meet singles surrounded by their friends, which creates less social pressure. "My friends play an important role in my dating ...

The Path

... diverse social circle, something Zs already have access to through social media. Highly averse to debt, they are also willing to attend more affordable schools or ones that offer the most financial assistance over those that are simply the most prestigious, as did Ronald Nelson, a recent high school grad who turned down every Ivy League school due to their high costs in order to attend the University of Alabama on a full scholarship. Zs see college as important for professional development, networking ...

R&R (Rest & Replay)

... they'll pay attention and care about it if it adds personal value to their lives, and making them feel better mentally does just that.BRAND IMPLICATIONSModern youth are looking to consume content in their everyday lives that provides relief from their stresses, particularly those they're exposed to in the digital realm. Any brand can create social media content or advertising spots that are a form of such soothing entertainment by using calming visuals and sounds.Young people's desire for calming ...

Exertainment

... Francisco and the company has drummed up much attention by winning an Innovation Award at CES 2018. Such advancement suggests that it's no longer just fellow entertainment brands' content or other types of media (e.g. social media, online streaming) competing for young consumers' attention; exercise is also stealing a share of young people's media consumption as it becomes a form of entertainment—one that leaves them feeling better, happier, and stronger. Meanwhile, fitness brands can't just ...

The 3Rs

... fast access to the resources they’d need to participate. The movement offered “action kits” for purchase or free download, which included shareable content and templates for materials to raise awareness. A digital pledge stated the mission’s goal and tallied its supporters across social media. REWARDSKony 2012 spread like wildfire across social media. Its expertly produced, 29-minute film to raise awareness garnered over 15 million views within a week. The movement encouraged participants to ...

Less Is Morality

... years, several networks continued to honor the policy for many years after it was taken off the books, meaning that young viewers were generally exposed to “clean” programming that included positive messages at their core. While such lessons were standard fare in entertainment during their early years, in the present day, only 39% of U.S. youth and 29% of UK youth feel that moral messages make for great entertainment. Social media has taken over as the voice of society, literally, giving it the role ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...