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Gen Z Zscape

... just have fun Self-Expression Zs have grown up with many outlets to showcase their creativity and personality. Girls, more so than boys, gravitate toward music and personal style to convey themselves, and nearly half engage in creative arts. Meanwhile, boys are more likely than girls to look to gaming and sports as a creative outlet. Older Zs are significantly more likely than their younger counterparts to say that music and hobbies are means of self-expression. How do you express yourself? Music ...

Game Changers UK Fan Segmentation

... play sports, they also feel that sports could be much improved. They like that sports and fitness have become a strong part of pop culture and follow athletes’ style off the field. However, they have concerns about the evolution of sports, being more likely than other groups to feel that games are fixed, that athletes can get away with anything, and that sports have become too violent.Casual Fans are a highly active though less passionate group of sports fans, accounting for 1 in 3 young people ...

POP Marketing

... when brands post about discounts or deals.THEO, 21I like when brands post about new ways to do things. For instance, I’m a big fan of Free People, and they often post DIY and healthy eating ideas on Pinterest. I also like seeing new style ideas, such as fun outfits for certain occasions.JESSICA, 2355% say they tune out marketing that isn't relevant to their lives right nowYS WANT BRANDS TO ENHANCE THEIR LIVES Mainstream respondents slightly prefer helpful life hacks to quizzes, experiences to ...

Global Y Consumer

... my shopping bag to review what I may want to purchase in-store. Then I can try on the clothes and decide whether I like the fit, quality, and style in person. ELAINE, 21, SOUTH KOREAPLANNERS OVER IMPULSE GYs spend time researching and planning before going shopping. Across the board, they do their homework to make sure they’re getting the best deal—only 2 in 10 consider themselves impulse shoppers. Brazilians are the least likely to be impulsive, preferring instead to plan their purchases. In the ...

Digital Socialize

... subscribers frequent how-to and DIY channels. Do you subscribe to any YouTube channels?Among those who use YouTube occasionally or more often Yes | No What types of channels do you subscribe to? Select all that apply.Among those who subscribe to any YouTube channels Comedy/humor | Gaming | Music | How-to/DIY | TV | Technology | Movies | Beauty | Education | Science | Celebrity/influencer | Cooking/food | Fashion/style | Celebrities & gossip | Health & fitness 151 FACEBOOK Four out of 10 ...

Consumed Consumer

... consumers have used a product for something other than its intended purpose, and 12% have hacked or modified a product to make it better A MATTER OF TASTE The way young consumers define and express who they are is demonstrated by their consumption habits, not just in terms of consuming goods and services, but also how they spend free time. Their personal style, friends, and the causes they support rise to the top as ways they express their taste to others. Teens in particular are more likely to say ...

POP Landscape

... culture as a culmination of the twenty something generations’ most valued cultural topics and figures. JACCI, 26Pop culture means anything that is trending now, including style, music, and celebrities that become influential in the behaviors, interests, and tastes of the masses. ARIEL, 28Every aspect of my life is influenced by pop culture, unfortunately. My clothing, my music, my apartment, and my hobbies are all a result of what’s around me and what inspires me and affects me. ASHLEY, 30MULTI‘POP ...

Digital My Mobile Life

... . Men and women are equally likely to use game apps, with just under two-thirds of each playing them regularly. Which, if any, of the following types of mobile apps do you use regularly?Smartphone/Tablet Owners Social networking | Music | Games | Weather | Photography | Entertainment | Shopping | Navigation | Messaging apps | News | Sports | Finance | Reading | Health & fitness | Education | Lifestyle | Reference | Fashion/ style | Brands/ Branded apps | Medical | Travel ...

Gender Story

... (breadwinner/housewife) and looks/style (macho smoker/ June Cleaver). Masculinity and femininity today are not so much defined by these. Fashion has simply exploded in terms of what is accepted, and there have been no iconic ‘masculine’ or ‘feminine’ silhouettes and styles since the 1980s. And in terms of roles, there are now male nurses, female doctors, stay-at-home dads, female engineers, women playing previously considered ‘masculine’ sports, etc. A stay- at-home, single dad can still be considered ...

Consumed Channels

... someone is complaining about Best Buy and will and direct customers to the right place to get help with their specific problem. This shows that the company cares about all of its customers. JAKE, 17I like store blogs that feel like style blogs, especially when they provide tips or different ways to wear a specific item. As a major planner, it helps me see the versatility of the item I’m considering. Something I find really frustrating are disparities between online and brick-and-mortar sale prices. I ...