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Macrotrends

Global Digital Trends

... tracking technology to allow users to customize their appearance with cute animal filters and accessories. Kwai includes a library of songs and dramatic scenes for users to dub and share with their social network.Animoji Karaoke iPhone X users are using one of the phone’s new features to create entertaining lip sync videos. Animojis, available in iMessage, use face tracking technology to animate different emojis, causing them to mimic users’ facial movements and expressions. To create a singing Animoji ...

Global Art & Design Trends

...  Dirceu Veiga also uses coffee as his paint to create his celebrity portraits. He says he always has two cups of coffee on his work table, one to drink and one to use as paint.SCENT-SATIONALArt is more than a visual medium; increasingly there are exhibits dedicated to smell as well, catering to young people’s desire for more immersive art experiences. With the rise of Instagrammable museums, consumers have become accustomed to being able to taste treats from ice cream at The ...

Home & Away Work & Commuting Trends

... service Zipcar recently launched a Commuter Plan. The monthly subscription is $199/month plus $0.45/mile and provides users with use of their own Zipcar from 5am Monday to 7pm on Friday, as well as a dedicated parking spot, to ease their commute.UberRide Pass, currently available in Austin, Orlando, Denver, and Miami for $14.99/month and LA for $24.99/month, is Uber’s subscription service that allows users to lock in flat rates on UberX and UberPool trips. The number of rides they can take using the ...

NOwners

... Today, young consumers are often prizing access over ownership. In recent years we’ve seen upsurge of platforms that encourage consumers to connect with one another to resell, rent, borrow, and trade goods they once would have purchased by default. The mainstream success of sites like Airbnb and Rent the Runway has standardized the choice to pay a minimal amount to use something, as opposed to investing more to own it forever, clearing the path for other types of collaborative consumption to ...

Fauxsumerism

... , and in social feeds is considered a valid and enjoyable use of downtime. Because there are so many new pathways to product discovery, users are increasingly inclined to indulge in voyeuristic shopping experiences. The increased importance of taste plays a major part in this behavior. Before, the only way an individual could demonstrate their appreciation of a product or their allegiance to a brand was to purchase and sport it. But now, individuals can achieve the same end by simply storing ...

Feedback Loop

... Esteem, Cassandra Report, Spring/Summer 2012), Zs are increasingly turning to it as a means for direction and self-improvement. As a 14-year-old girl recently told us, “Sometimes I receive rude comments or thumbs down on my YouTube videos, but I use this to learn and motivate myself to move forward.” That’s not to say they don’t get a boost or blow to their egos based on the feedback they receive, but Zs are more apt to view the commentary about their posts in a constructive light. In fact, 74% of Zs ...

Show Your Emojins

... each line was depicted via characters on the mobile messaging service WhatsApp.The lyric video for Dillon Francis’s song “Messages” features the use of emojis in place of words in a text message conversation, while other assorted emojis float around in the background. - MARKETING - To promote the Life Cinemas app, through which users can watch movies on their mobile devices, Corporación JWT launched a campaign that depicted movies through emojis and challenged viewers to guess the corresponding ...

Self Made Global Trends

... space by opening their homes to strangers, creating a “Hoffice” space. The Hoffice trend began in Sweden in 2014 to curb the isolation felt by people who worked remotely. Capitalizing on the theory of collective intelligence, Swedes believe that they work best when surrounded by like-minded people. Hoffice is free to those who want to use it, and users get access to food and the Swedish tradition of Fika, or coffee breaks. Other European countries, including the UK, have taken to the idea, but the ...

Marketing Tips

... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...

Retail 2.0: Youth Outlook On Luxury

... Modern youth exhibit a penchant for luxury items rather than luxury brands, especially as they prize creativity, individuality, and inclusivity, and are subsequently applying these filters to their purchases.Modern youth are creating a new definition for luxury—one that fits this vertical (which has historically been inflexible to the wants and whims of those outside its core customer base) to their unique interpretation. Today’s youth prize creativity and individuality, and they’re ...