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Macrotrends

Digital Destinations

... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...

Global Digital Trends

... physical limitations of being a real human. The popularity of Miquela and virtual influencers like her are indicative of shifts in online influencer marketing; social media influencers are falling out of favor because young people regard them as mouthpieces for brands, causing them to question influencers’ credibility and authenticity. Unlike human influencers, virtual influencers are transparent in that the whole point of their existence is to advertise brands. Gen Zs are especially accepting of these ...

Innovation Marketing Tips

... technology and innovation is that it can make people feel more connected. Though technology can also cause people to feel more isolated and even lonely, it also has much opportunity to bring people together. Brands should place greater focus on building community and encouraging collaboration to ultimately preserve humanity in today's increasingly digital world and help foster more innovation through an open-source approach. TripAdvisor Online review platform TripAdvisor is evolving to include a ...

Over The Influence

... inception, so too has criticism toward these people, who make a living displaying their lives online. While over half of youth in the U.S. and UK (53% in both countries) say life would be boring without influencers, another six in 10 youth in the UK and the US (62% in the UK and 57% in the U.S.) say that influencers are spoiled. Around half of youth in the UK and the U.S. (53% and 49%, respectively) believe influencers don’t deserve to get stuff for free.How strongly do you agree or disagree with each ...

Active-ists

... media; athletes’ public personas have become more exposed, giving young people more access to them and the causes they support. However, as youth are so immersed in the social media sphere in their daily lives, they don’t necessarily see an athlete’s online advocacy as being a grand gesture. One 15-year-old female from New York told us in a focus group, “I feel like it’s more effective if it’s during a game because anyone can go on Twitter whenever they want, and that’s nothing really special ...

Over Stimulation

... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...

Carrying The Torch

... ratings. They have more options to view the games today, including streaming online during or after the live events, or watching in a shared space with friends, such as at a bar (see Sports Clubbing) or at work, which aligns with their preference to consume traditionally in-home entertainment out of home (see IRL [In Real Live]). Regardless of how they watch or follow along, young consumers are continuing to carry the torch of Olympics fandom. In spite of falling short against traditional metrics, the ...

New Muslims

... Muslims. By offering meals that appeal to an international palate—dishes like Indian curries and Korean bibimbap—they’re finding fans in ethically conscious Ys of all denominations.In the US, Whole Earth Meats is both halal and organic. It markets its burgers based on tradition and wholesomeness, using these values to appeal to Muslim consumers first, underlining them with its halal status.This winter, 29-year-old Shazia Saleem launched “ieat Foods” a ready-meals business featuring the first national ...

Demo Real

... Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.Gen Ys have been characterized by their elders as slacktivists, seen as doing the minimum to claim they have been involved with a cause or issue when they click “like” or spread the word online. Boomers came of age at the height of the protest movement in the 1960s, heralding the civil rights movement and signaling their disgust with the conflict in Vietnam ...

Occulture

... fulfillment, or even just something new and different to do. WITCHES ON TVThe Originals, a spinoff of The CW’s hit show The Vampire Diaries, is as much about witches inhabiting a town as it is about bloodsuckers.Earlier this year, WBN America debuted Salem, its first scripted series, based on the infamous witch trials. Oxygen is developing Sister Witches, a series about three sibling spellcasters in their twenties who are learning to harness their powers and run a magic shop with their mother.NBC has ...