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IRL (In Real Live)

... spaces where they can through viewing parties, such as Airbnbs or hotels.  - IRL Experiences For In-Home Entertainment - Netflix & iPic Entertainment Netflix and iPic Entertainment inked a deal where select original movies from the streaming service will be shown in theaters the same day they are released online. The partnership includes 10 movies to appear in theaters in New York and Los Angeles. While consumers could access the content online, Netflix recognizes their desire to consume it in ...

Less Is Morality

... of modern moral barometer. As people are airing their life choices and personal perspectives online, social networks are rife with moral dictation from the masses, making it less appealing for entertainment properties to further add to the clamor. I think the messages have always been there, but they may be subtler and less cheesy now. I'm thinking of old television shows that end with the parents sitting the kids down and talking to them about important life lessons they have learned from ...

Mix Masters

... entertainment properties they love.From a young age, Ys and Zs have had professional quality tools at their fingertips to create and remix material, and they’re well practiced playing with entertainment content. They’re already doing so with each others’ material: for example, there has been a trend of young people taking existing YouTube videos that others have posted of themselves singing or playing instruments and mashing them up to produce a new song, ultimately creating a richer, more impressive work ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Scene Stealers

... -scenes components leading up to an event and those that occur after it since they regard this as engaging material in presenting the full story of their lives online (see ROI). When I used to watch 2 Broke Girls, I noticed that some episodes were funnier than others, so I looked at the script writers for the episodes and noticed that the ones I liked best were written by certain authors that weren't featured on the episodes I didn't like as much.MARION, 20, FLBehind-the-scenes material isn’t new ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Influencer Marketing Tips

... ), indicating that this channel stands to grow even further among the general population of youth. What’s more, just over half of Trendsetters in the U.S. and UK (54% and 52%, respectively) follow influencers specifically to discover new brands, demonstrating that influencers can be a dependable channel for brand discovery. These factors make it imperative for a brand to include influencers as part of its well-rounded marketing strategy. But the space is nebulous, and the pitfalls—especially when it ...

The Right Moves

... to school to work on her master’s degree. What started out as a way to get around the system when Ys couldn’t buy into the status quo has become a trendy movement as mobile homes shift from an alternative hack to a desirable home that caters to people’s individual needs. For young consumers who want to participate in the free-spirited, always-on-the-go lifestyle, vans, houseboats, and RVs provide a home on the road. For those who want to live in a unique accommodation and save money all the while ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...