Epic Entertainment Dec 02, 2016 media & entertainment social media ... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... -scenes components leading up to an event and those that occur after it since they regard this as engaging material in presenting the full story of their lives online (see ROI). When I used to watch 2 Broke Girls, I noticed that some episodes were funnier than others, so I looked at the script writers for the episodes and noticed that the ones I liked best were written by certain authors that weren't featured on the episodes I didn't like as much.MARION, 20, FLBehind-the-scenes material isn’t new ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...
Influencer Marketing Tips Dec 10, 2019 ... ), indicating that this channel stands to grow even further among the general population of youth. What’s more, just over half of Trendsetters in the U.S. and UK (54% and 52%, respectively) follow influencers specifically to discover new brands, demonstrating that influencers can be a dependable channel for brand discovery. These factors make it imperative for a brand to include influencers as part of its well-rounded marketing strategy. But the space is nebulous, and the pitfalls—especially when it ...
The Right Moves Sep 16, 2017 home money transportation travel ... to school to work on her master’s degree. What started out as a way to get around the system when Ys couldn’t buy into the status quo has become a trendy movement as mobile homes shift from an alternative hack to a desirable home that caters to people’s individual needs. For young consumers who want to participate in the free-spirited, always-on-the-go lifestyle, vans, houseboats, and RVs provide a home on the road. For those who want to live in a unique accommodation and save money all the while ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...
Family Ties Jun 13, 2016 ... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.Parents have two distinct tasks in preparing their children for the future. One is to focus on the day-to-day aspects of life to help their children get through their formative years relatively unscathed. The other is to consider the future to ensure that their child has the tools and skills necessary to be successful. Arguably, both of these tasks have become more ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... decisions and experiences and are highly exposed to those of other parents, too. As a generation accustomed to sharing their everyday lives online with their vast networks and even strangers, it’s only fitting that they’ve put parenting in the public realm and made it part of the social discourse. To wit, about 40% of young parents in the U.S. and 37% in the UK say that parenting has become a more public activity than it was for previous generations."I think that our generation is less likely to ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... cost of a headset for most consumers. It’s not unlike the challenges that radio or TV first faced when entering the consumer market—if people have to buy something entirely new, it will take longer to catch on, especially if there’s not a landmark piece of content enticing them to buy it. While the content available for VR is improving, it’s mostly still one-off stories, not dynamic narratives like those created by entertainment powerhouses for traditional media channels. To prepare for ...