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Macrotrends

Carrying The Torch

... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...

Zconomy

... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...

Social (TV) Network

... space for their audience, as was the case with The Mindy Project when it aired on Fox. Hulu gave it a second chance based on the popularity of the show during time-shifted viewing online, but this content could have also been taken to Facebook, for instance, as a delivery platform that better serves its audience. This suggests that if entertainment doesn’t work on TV or in theaters, it doesn’t mean it’s not good content that won’t resonate with youth, but rather, it may not have had the right ...

IRL (In Real Live)

... spaces where they can through viewing parties, such as Airbnbs or hotels.  - IRL Experiences For In-Home Entertainment - Netflix & iPic Entertainment Netflix and iPic Entertainment inked a deal where select original movies from the streaming service will be shown in theaters the same day they are released online. The partnership includes 10 movies to appear in theaters in New York and Los Angeles. While consumers could access the content online, Netflix recognizes their desire to consume it in ...

Less Is Morality

... of modern moral barometer. As people are airing their life choices and personal perspectives online, social networks are rife with moral dictation from the masses, making it less appealing for entertainment properties to further add to the clamor. I think the messages have always been there, but they may be subtler and less cheesy now. I'm thinking of old television shows that end with the parents sitting the kids down and talking to them about important life lessons they have learned from ...

Mix Masters

... entertainment properties they love.From a young age, Ys and Zs have had professional quality tools at their fingertips to create and remix material, and they’re well practiced playing with entertainment content. They’re already doing so with each others’ material: for example, there has been a trend of young people taking existing YouTube videos that others have posted of themselves singing or playing instruments and mashing them up to produce a new song, ultimately creating a richer, more impressive work ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Scene Stealers

... -scenes components leading up to an event and those that occur after it since they regard this as engaging material in presenting the full story of their lives online (see ROI). When I used to watch 2 Broke Girls, I noticed that some episodes were funnier than others, so I looked at the script writers for the episodes and noticed that the ones I liked best were written by certain authors that weren't featured on the episodes I didn't like as much.MARION, 20, FLBehind-the-scenes material isn’t new ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Influencer Marketing Tips

... ), indicating that this channel stands to grow even further among the general population of youth. What’s more, just over half of Trendsetters in the U.S. and UK (54% and 52%, respectively) follow influencers specifically to discover new brands, demonstrating that influencers can be a dependable channel for brand discovery. These factors make it imperative for a brand to include influencers as part of its well-rounded marketing strategy. But the space is nebulous, and the pitfalls—especially when it ...