311 results for 'marketing'
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Macrotrends

Gender Trends

... men’s-only stores, to open by 2016. Lululemon has carried men’s clothing in Canada since its 1998 founding and in the US since 2003, but the company’s marketing (and perhaps its feminine name) has led many to regard the brand as primarily for women. To attract more males, Lululemon has been partnering with US athletic events. The Olympic men’s beach volleyball team wore the brand’s apparel, as did participants of the Wall Street Decathlon, and Lululemon even offered free yoga classes to the ...

Women Today

... gender as an “issue,” this mindset is in fact indicative of an innate expectation of gender sensitivity—in society, in the workplace, and in the marketing that’s aimed at them. Outdated gender stereotyping straddles the line between silly and offensive, and today’s consumers can be expected to call it out when they see it. It’s crucial for marketers to address young women as multifaceted individuals, as opposed to one-dimensional prototypes. domesticsOffsetting the Lean In movement is an emergent ...

Men Today

... their children’s lives than ever before: Just over a third of male respondents with kids say they handle the bulk of the parenting responsibilities, with another 44% saying these duties are shared evenly between them and their partner. Two-thirds agree that parenting and household responsibilities should be shared evenly between partners regardless of gender. But this new truth is rarely reflected in entertainment or marketing, where the old gender clichés hold fast. Thirty-six percent of men say ...

Single Inclusive

... alone. And, while not quite as blatant in its offensiveness, many brands, too, are guilty of perpetuating singlism. Marketing that’s targeted to families and marrieds is ubiquitous, but few initiatives speak to singles other than those that assume they are looking to couple up. “I feel like marketers assume that because I am single I am constantly seeking a mate, when in fact I am making the choice to be single. I think that brands need to address that I have disposable income and am ready to ...

The Gender Landscape

... 2013), perhaps the first generation to come of age under parents who consciously resist the gender dichotomy visible in most children’s products. But older Zs and Ys, too, are consciously reacting against gender-targeted marketing, expressing a preference, instead, for gender-neutral and unisex goods and experiences. The Debranded mentality (Cassandra S/S 2013) strongly applies to young people’s perception of gendered products; they want to personally define the items they purchase through their ...

The 3Rs

... Traditional cause marketing dictated that organizations donate a portion of their proceeds to charity, send out personalized return address labels to lure in checks, or broadcast ads to provoke guilt (Save the Children) or shock (PETA). But these go-to tactics no longer resonate with young consumers, who require more than provocative images, vague promises, or trivial SWAG to propel them to action. Young people who want to make a difference now expect to know the intended and actual results of ...

Brand Friends Forever

... traditionally dull product category, and it’s built deep connections with consumers by gathering a community of brand fans who they feature in marketing communications. Founders Eric Ryan and Adam Lowry, who liberally share the ironic origin story of creating the products while living in a filthy San Francisco apartment, appear in web videos, and recently authored a book about the company’s roots, titled The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down ...

Venture Consumers

... Kickstarter, where he asked for feedback pre-production to ensure fans were contributing to a line they would want to buy.SOCIAL PROJECTThrough the crowdfunding platform Catapult, Beyoncé and other celebrities curate favorite projects that benefit girls in need worldwide; with Beyoncé’s promotion, three community centers were funded for girls in Haiti.NEW ALBUMSolo musician and sometime-Dresden Doll Amanda Palmer raised over $1 million to fund her new album. - VC MARKETING - Build a loyalty program that ...

Mom Focus

... , nor any member of her/his immediate household, employed in advertising, public relations, marketing, or marketing researchQuotas were established based on the age of the child to ensure representation of parents with infants, pre-tweens, tweens, and teens as follows:# COMPLETED INTERVIEWS TOTAL MOMSParents of 0- to 4-year-olds: 250Parents of 5- to 8-year-olds: 250Parents of 9- to 12-year-olds: 250Parents of 13- to 17-year-olds: 250(Note: Moms could have children in more than one age group ...

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