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Brand Influence(rs)

... | In the future brands will need to associate with celebrities to survive | In the future brands will need to associate with athletes to survive BRAND HOSTED EVENTSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I have a more favorable opinion of brands that host/organize events with influencers | I have a more favorable opinion of brands that host/organize events with athletes | I have a more favorable opinion of brands that ...

Under The Influence

... , memes) | Learning/education | Live events (e.g., concerts, festivals, plays) | Nature/the outdoors | Meditation/mindfulness | Children's items/childcare | Science | Podcasts | Interior design | Nightlife (e.g., clubs, bars, discos) | None of these Among U.S. and UK Trendsetters, 2 in 5 (39% and 37%, respectively) agree their opinion of a brand was influenced by an online review.PAYING ATTENTION TO RECSI am most likely to pay attention to a recommendation/opinion that a person ...

The Future Of Innovation

... ) and sports (e.g., attending sporting events, watching/playing sports) will also have some impact on young people’s purchase decisions, as noted by three in 10 Trendsetters across the U.S. and UK.Thinking about each of these innovations, do you think they will impact your purchase decisions/activity in the categories below in the next few years?Augmented Reality Summary Gaming | Tech and accessories (e.g., computers, mobile devices, headphones) | Live events (e.g., going to concerts, buying movie ...

Brands & Home

... more pop-ups/events outside of major cities.BRANDS IN COMMUNITY Which of the following, if any, would you be interested in brands doing within the area you currently live?Select all that apply Creating green spaces (e.g., parks, planting trees) | Promoting locally sourced products | Providing calming spaces/areas | Hosting community events | Sponsoring local events | Promoting sustainable initiatives | None of the above BRAND LOYALTYDo you generally buy the same brands, and/or ...

Popular Culture & Brands

... ability to bridge the gap between different cultures Youth globally are split 50/50 between receiving a cool product versus a cool experience from a brand.BRAND CREATIONSWhen it comes to the content global youth want brands to create, movies (37%), games (33%), live events (26%), memes (24%), emojis (23%), and web series (23%) are most desired.Which of the following, if any, would you be interested in seeing more of from brands?Brands creating their own... Movies | Games (e.g., mobile games, card ...

Popular Culture & Sports

... five global youth watch sporting events, and another one in four attend sporting events in person. Men and those older aged 22-34 are more likely than their counterparts to watch and attend sporting events. Over half of Indian (53%) and Nigerian (52%) youth watch sporting events. In person attendance is most popular among 37% of youth in Turkey, Nigeria, and South Africa.Which of the following, if any, are true for you?Please select all that apply. I watch sporting events | I attend sporting ...

Purchases

... ., mobile device, headphones) | Household supplies (e.g., cleaning supplies, toilet paper) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Health/wellness (e.g., supplements, treatments) | Traditional media (e.g., books, DVDs) | Pet care | Digital media (e.g., ebooks, streaming services) | Household electronics (e.g., TV, microwave) | Home ...

Popular Culture Pressures

... feel pressure to go to interesting cultural experiences/events. Chinese youth feel the most pressure among young people in the countries surveyed, with over 4 in 5 youth feeling these social pressures.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel pressure to have an interesting social life | I feel pressure to go to interesting cultural experiences/events I feel pressure to have an interesting social life | I feel pressure ...

Generational Overview

... | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays) | Meditation/mindfulness | Celebrity culture | Entrepreneurship/ business | Nightlife (e.g., clubs, bars, discos) | Podcasts | None of these IMPORTANT PARTS OF ONE'S LIFEWhich of the following, if any, are important parts of your life?Select all that apply. Learning/personal education | Wellness | Fitness | Volunteering | Going out ...

Activities At Home

... share the same interests as other residents | Living where I have different interests than other residents Half of Trendsetters in the U.S. and 39% in the UK participate in regular/annual activities or events in their neighborhood (e.g. trivia night, food festival).ELECTION PARTICIPATIONWhich of the following, if any, are true for you?Please select all that apply I plan to vote in the next national election in my country | I plan to vote in the next local election in my neighborhood/community ...