396 results for '"experiences"'
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Macrotrends

Race To Zero

... standing in line at the post office—into experiences that feel like better uses of time. Even without an over-the-top activation, brands can offer materials to engage young consumers for these specific situations, such as offering an I Spy checklist for a doctor's waiting room or responding to young people sharing commiserating tweets with a joke to offer brevity to the user’s experience. Easing a consumer’s pain point in regards to inefficient use of time in a small way, even if the brand isn’t ...

Social Live

... iMessage with up to 16 people. Users can play games together, and the service is planning to add several other interactive media consumption experiences, such as TV shows and news videos, so that people can watch together, too. While these two apps are propelling this form of socializing, they’re certainly not the only services in this space (see examples). WhatsApp added video calling in 2016, as did Snapchat, which has been among the most preferred social networks for Zs in recent years, and group ...

Good Vibes

... gracious gestures. Being kind can go a long way, not only because it helps secure brand loyalty but also because young consumers tend to publicize such experiences they’ve had with brands. Action ItemsBrands have the opportunity to set the tone in society. Avoid negativity in marketing as young consumers don’t want messages that bring them down unnecessarily. They’re looking for content that sets an inspiring tone for the world and for brands to show how they have a positive impact globally.Encourage ...

Web Esteem

... reality in which shares and comments are posted to project the best, closest-to-perfect image of self. Empty sharing proliferates, as users take pains to post inoffensive, crowd-pleasing comments, as does over-liking, a tendency to “like” and comment excessively (either to please your friends, or nudge them to return the favor). There is a growing feeling among Ys that it’s impossible to find 100% honest and accurate people and experiences on the Web, in part because of these attempts to win approval ...

eLationships

... users are exhibiting a burgeoning sense of digital intimacy in which they are getting to know relative strangers on an emotional level that is often more profound than that of their real-life acquaintances. Given Ys’ inherently social nature and penchant for garnering unusual experiences and knowledge, it follows then that this shift is happening. In fact, 24% of Cassandra Report respondents said that they “feel close to people [they’ve] met online even though [they] haven’t met them in person ...

Well Intentioned

... we eat but has quickly turned into a fear mongering campaign leveraging consumers’ newfound passion for wellness in a potentially harmful, uninformed manner. As wellness becomes increasingly integrated into Ys’ lives, they aren’t thinking about scaling back but pushing it further; yet, they don’t always understand the consequences of their actions. Young people are also taking exercising to an extreme, fueled by new avenues to unique fitness experiences and their extensive access to personal data ...

Global TV Trends

... fictional cult religion called Meyerism. Eddie Lane, portrayed by Breaking Bad star Aaron Paul, and his family are members of the Meyerism movement. While on a retreat to further himself along the spiritual ladder, Eddie experiences a revelation which causes him to doubt his faith. Meanwhile, Eddie’s friend and fellow Meyerism follower, Cal Roberts, lays plans to make a play for church leadership after the death of the movement’s founder. The series depicts the different aspects of religious ...

Personal Property

... , or give new life to existing products.Young people admire home items with craftsmanship and character. Consider partnering with local artists to host events or create limited-edition home products, or even sponsoring flea market style events for people to exchange home-related items.Gen Ys are more interested in experiences than products, yet are still buying products for their home. To best reach them, brands should position products for the home as a way to have an experience. For instance, as ...

POP Trends

... fan experiences to seven festivals and events throughout the year, in partnership with DJs including Tiësto. Longtime Coachella sponsor Heineken debuted the Heineken House at this year’s festival. The art/food/music space hosted exclusive performances that festivalgoers could only find out about by receiving hints via HeinekenSnapWho on Snapchat. Red Bull Music Academy forged a five-year partnership with Bonnaroo in which it will bring its Bass Camp and an RBMA afterhours stage to the festival. An ...

The Monetization Generation

... products and experiences are worth the value to make Zs confident about spending. Doing so will simultaneously tap into their resale mentality, as Zs often consider the long-term investment of what they buy. Moreover, with Zs’ focus on selling to their peers, we foresee a resurgence in the direct-sales model, in which brands commission people to sell to their friends, as well as strangers. To reach Zs, brands may need to place less focus on hiring brand ambassadors, and instead hire brand hustlers ...