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Macrotrends

The Future Of Experiential Retail

... frictionless/cashierless checkout option, e.g., Amazon Go) and are interested in this type of shopping format, while another four in 10 express interest, even though they have not tried it yet. In Hong Kong specifically, customers frequent the area’s many frictionless shopping concepts for ease and convenience, and a Cassandra business partner based in Hong Kong told us how groups of friends use contactless payment apps such as Octopus and the peer-to-peer payment app PayMe to both engage in contactless ...

Genre Trends

... relevant to a young audience with Beat Bugs, an animated series using the band’s hits to move the plot line (à la 2007 film Across the Universe) and teach kids valuable lessons.The Breaks A successful TV movie in January 2016, VH1 is bringing back The Breaks as a TV series. The movie and show, inspired by Don Charnas’s nonfiction book The Big Payback: The History of the Business of Hip-Hop, follows three friends breaking into the music scene.Hello World! The Discovery Channel combined ...

Eco Chic

... Zimbabwe, supermodel Toni Garrn enlisted her friends to sell their supermodel swag on Vestiaire Collective as a digital flea market that emphasized creating a less wasteful fashion cycle. She also worked with designer Bella Freud to created a special T-shirt printed with the words “Girl Empower” that retailed on the Paris-based resale platform for $70. - A BEAUTIFUL MESS - These global beauty brands are addressing waste through innovative solutions. L’Oreal L'Oréal has pledged that all of its new or ...

First Glocals

... appeal to today’s young consumers, and he’s at the center of popular culture, appearing on television, in books, and in movies.Even ancient religions are getting a modern twist. Young Indians are fully immersed in mobile phone culture, so much so that they’re using the technology to update Hindu prayer rituals with illustrated videos and downloadable iconography that they keep on their phones.For Chinese New Year, Tencent’s WeChat messaging service allowed users to digitally send friends red ...

Global Digital Trends

... robotics and A.I. Miquela’s Instagram feed is flooded with photographs of her doing things that are typical of real life social influencers such as traveling, posing in designer wear, working out, getting her first tattoo, and meeting up with other CGI and non-CGI friends. Thanks to the innovations in CGI, the images of these influencers appear to be occurring in real life. The benefit of CGI humans it that they can be generated in any location doing anything with anyone because they do not have the ...

weCommerce

... on the rich user engagement factor of social photo streams but with a DIY retail bent. Members open their own shops and can then follow friends and other retailers whose style they admire. Though the opportunity to score deals on secondhand goods is the app’s hook, its team has found that users are nearly as likely to engage with Depop just for the fun of browsing, even if they have no intent to actually make a purchase.GrailedArun Gupta, the Gen Y founder of Grailed ...

The Gender Landscape

... totally disregarded them as part of a more general trend toward true individualism and acceptance. Gender is still very strongly tied to identity, but where it used to be, ‘I’m a man, I like sports,’ now it’s, ‘I’m a man, and I can like dresses if I want to.’” CHARLIE, 22“I think that gender roles have opened up hugely in the past few years. There are fewer expectations of men to be a certain way, or conform in a specific way. Many of my friends prefer more feminine men to really macho men, and I ...

Video Game Time

... is always on and there’s always someone to play with at any hour of the day or night. This fits with their increasingly digital-first lifestyles in which they often form eLationships on digital platforms before meeting new friends in person or even at all. In essence, it's easier for Gen Zs to try their hand at competitive gaming online than it is for them to join a local competitive soccer or baseball team.I think eSports is a good idea and definitely a growing genre as the world becomes more ...

Major Dads

... the cost of childcare, they made the decision for the dad to stay home until the child starts grade school. Half of his income would go to childcare, so they made cuts to their budget so the child could stay home. He provides activities for the child all day long.MARITA, 35, ALI have several friends who are stay-at-home dads. I'm also seeing dads (including myself) being very frustrated when others ask if we are 'babysitting' for the day. They’re my kids, I don't babysit my kids.GABRIEL, 24 ...

POP Trends

... than their video counterparts in 2013. In response to this resurgence, designated board game cafes are popping up in cities worldwide. These game-centric locations offer patrons a communal, social setting in which to challenge friends and strangers to tabletop classics, from chess to “Settlers of Catan,” over a cup of coffee, a bite, or a beer. Off-screen and IRL, old-fashioned board games are resonating among young players. In fact, 40% of respondents expressed a preference for board games, which ...