802 results for '"gen z"'
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Macrotrends

Eco-Exhibitionists

... Bolt and just announced its 2019 all electric car, BMW aims to compete in the EV luxury auto market with its i3, and Porsche recently announced that up to half of its new cars will be EVs. With 61% of Trendsetters and half of youth currently driving a vehicle, and interest being particularly high among Gen Zs, auto brands will need to keep sustainable design top of mind when attempting to appeal to young consumers ready to hit the road. Similarly, they shouldn’t just position such vehicles as ...

Presence of Mind

... to focus on their physical being as a result of being steeped in technology. Which of the following, if any, do you do in response to being immersed in the digital world? Take time for myself | Take time to clear my mind | Try to be more 'present' | Take time to work on my body | Limit the number of notifications I receive on my devices | Take time to try to work on my spiritual self DIGITAL DEMANDS Zs are even more likely than Ys to feel overwhelmed by the pressure to be always available ...

Global TV Trends

... today’s TV reboots, can re-experience the enjoyment of programs from their past, and while Gen Zs were too young for the originals, they have the opportunity to watch TV reboots of culturally acclaimed programs and experience the stories firsthand. Motivated by young people’s desire for the old and to feel assured they'll like the story, television networks are bringing back many beloved classics. However, it’s not enough to bring back the same characters in a new setting. Young people have an ...

Mix Masters

... entertainment properties they love.From a young age, Ys and Zs have had professional quality tools at their fingertips to create and remix material, and they’re well practiced playing with entertainment content. They’re already doing so with each others’ material: for example, there has been a trend of young people taking existing YouTube videos that others have posted of themselves singing or playing instruments and mashing them up to produce a new song, ultimately creating a richer, more impressive work ...

Future Of Healthcare & Medicine

... seem like a problem that’s in the distant future to Gens Y and Z, 52% of young people in the U.S. and 45% in the UK actively seek out and try innovation in healthcare/medicine and this behavior is more prevalent among Trendsetters, with 71% in the U.S. and 57% in the UK doing so. As a cohort willing to explore in an industry that’s essentially in a race against time, Ys and Zs will be prime candidates to engage with anti-aging innovations. Unity Biotechnology Founded in 2009, Unity ...

Less Is Morality

... solutions to the mental challenges that media offers and uncovering the position of their own moral line in the process. For brands and entertainment providers, it’s important to realize young consumers are leveraging media as a means to safely dip their toes into vices without the inherent risks of doing so in real life. As Ys and Zs have proven to be more risk-averse generations, they seek healthy, productive ways to indulge their proclivities. Showtime's The Affair gives viewers a window into ...

The 3Rs

... behavior demonstrated by Gen Ys and Zs, it also provides marketers with a definitive road map for effectively engaging them in a cause or endeavor. Now, social businesses that implement the 3Rs model are increasingly emerging, and are redefining the “good” arena in the process. These ventures place an unprecedented emphasis on tangibility: the results they report, the resources they provide, and the rewards they dole out are direct, comprehensible, and hands-on. These youth-driven organizations tie ...

Sport The Look

... , as was the case with athleisure. Notably, this is not the end of the athleisure trend—75% of Trendsetters in the U.S. and 63% in the UK expressed that they’re not tired of all the clothing lines designed to look like athletic wear—but rather an evolution of the trend. What’s more, because young consumers are more open to logos when they’re tied to sports and athletics (see Body Mind Soul), and Zs are more open to logos in general, brands have an opportunity to leverage this openness ...

Well Intentioned

... brands should address this modern view in the mannequins, models, and messaging they use. Fit to a Fault Men are more likely than their female counterparts to enjoy building up a queue of classes and tracking their fitness, which, in extremes, can be detrimental. Men are also more likely than women to say they over-exercise, and Trendsetters, who are the most avid exercisers, are more likely than Ys overall to report working out too much. Teen Zs are significantly less likely than Ys to over-exercise ...

The Malevolution

... of power at large, they’re seeing that power leveled for the first time in recent history. Some are responding to the contentious climate with defensiveness and anger, viewing it as an unfair attack on traditional masculinity, while others are using it as an opportunity to open up a dialogue about how they can shape a more equal and safe society starting within their ranks. For these forward-thinking Gen Ys and Zs, self-improvement is taking the form of self-reflection and self-care. Shedding the ...