327 results for '"love"'
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Digital My Mobile Life

... to be more communicative in general, are more likely than men to agree. Teens have an even greater connection with their mobile devices—nearly four in 10 sleep with their phones, and 37% report having a love/hate relationship with it. Which of the following, if any, are true for you? I never turn off my phone for long periods of time | I sleep with my phone | I have a love/hate relationship with my phone | I spend more time engaging with my phone than engaging with people in real life | I ...

Digital Brands

... computer will forever be traced, and that brands are following me and tracking my online actions. Targeted ads are kind of neat, though, because I do sometimes forget about items in my Amazon cart until I’m on Facebook and then an ad reminds me. HEIDI, 27I love personalized ads. For example, I get a lot of ads for ASOS sales and new items, and since it’s one of my favorite online shops, it reminds me to check out their stuff and see what’s new. Sometimes the personalization is a little off, but I ...

Gen Z Tech and Social Media

... online—46% say the web lets them do things they can't do in the real world. They find inspiration online, creating and sharing with friends and family. Teens, who spend more time online than their younger counterparts, have an even higher affinity for the web but are also more likely to experience FOMO as the result of social media. Which of the following, if any, are true for you? I find inspiration on the Internet | I love that the Internet/technology allows me to do so many things that I can't do ...

POP Landscape

... the show. ANNABEL, 16Pop culture does inspire me to develop new interests and hobbies. For instance, when I read new books I am often inspired to try the things that the characters are doing and travel to the places where they live. JESSICA, 23I willingly admit that I am a pop culture ‘junkie,’ in that I will try anything once. From trying different food combinations to new clothing styles, I love to stay current and aware in any way possible. JERROD, 25As much as I say I don’t like reality ...

Brands & Marketing

... Young adults rely on brands to connect them to their favorite athletes and teams, keep them updated on sports culture, and create products and services that align with their love of the game.50% of U.S. Trendsetters and 44% of UK Trendsetters have found new brands through sports.Young adults prefer ads that feature established athletes, but Trendsetters prefer seeing up-and-coming athletes in ads.TYPE OF ATHLETE MOST WANTED IN ADSYoung adults in the U.S. want brands to feature professional ...

Shopping In-Store Versus Online

... ;Young adults are craving heightened in-store experiences. Given their love of food, 37% of those in the U.S. and 30% of those in the UK want to see more food and beverage kiosks and cafés in stores, and many want stores to provide designated areas where they can hang out and relax. Youth also want stores to have more roaming salespeople that they can pay directly rather than having to wait in line at the register. From a tech perspective, they are also interested in apps that provide in ...

Gender Story

... unicorn. GREG, 20My femininity is a big part of my identity when it comes to appearance. I love wearing form-fitting clothes that show my feminine waist and hips, and I also enjoy applying and experimenting with makeup. But when it comes to my interests and passions, I do away with any sense of ‘feminine identity.’ I love archaeology, playing drums, hiking, and studying art (which could all be considered ‘masculine’ activities, I guess, I’m not sure!). RACHEL, 28Gender isn’t really a huge part of ...

Digital Socialize

... only rarely share stuff I find online. I post tweets to share a joke or an update on what I’m doing. AMELIA, 14I love finding some strange, obscure thing that gives me a glimpse outside of my little world, and then sharing it with the people in my circle. BETSY, 31I share pretty often; in fact, almost daily on Twitter. I believe my friends (or at least some of them) share similar interests to mine, and therefore enjoy that I link them to interesting info and pics. MARIO, 26I share ...

Building Brand Loyalty

... to brands associated with care or from which they make large or expensive purchases (such as vehicles, tech, and travel).Please select the point on the spectrum below that best describes how brand loyal you are in each of the following categories.Those Who Like To Stick With Brands They Know And Love Summary (Top 2 Box) Pet care | Vehicles (e.g., cars, bikes) | Tech and accessories (e.g., computers, mobile devices, headphones) | Travel (e.g., plane tickets, accommodations ...

Gen Z Money and Spending

... spend! I haven't bought anything new in a long time, and I usually plan my purchases. SYDNEY, 10, COI save a third of my money for long-term, a third for travel, and keep the other third for spending! OLIVIA, 14, WII am usually an impulse buyer. If I want to eat out and my family doesn't, I will buy my own lunch or dinner. I love Starbucks, but my mom won't always get it for me, so I will buy it myself. I also buy the clothes I want if my mom won't. MORGAN, 12, OHI try to save, but sometimes it's ...