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Love Dating

... . Attributes such as upper body (including chest/breasts) and butt rank more highly among men globally, whereas women are more likely to evaluate a partner based on height. Young people in Brazil, Spain, and the U.S. are more likely than those from other countries to judge someone on their smile, while those in China, Japan, and South Korea put more increased focus on height.Which of the following do you pay the most attention to when judging a romantic partner’s appearance?Please select your top two. Face ...

BMS Overview

... , taking naps, and praying at least once per week. Men are more likely than women to engage in wellness activities. Age also plays a factor: older Ys are more likely to take supplements and visit spas, while younger Ys are more likely to nap and spend time in nature, and Zs are more likely to play games and pray. How often, if ever, do you do each of the following activities?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap ...

A&S Dating And Relationships

... , their friends have significantly greater access to their day-to-day activities, as well as their personal thoughts and feelings. Young men are more likely than their female counterparts to say their co-workers know them well. While men can socialize more freely with the legacy of the “Old Boys’ Club” to lean on, women may be more personally guarded as they strive to progress professionally. How well, if at all, would you say each of the following people knows you?All respondents, excluding N ...

BMS Body

... healthy is a luxury only some people can afford | Healthy food options have become much more affordable in recent years BUYING FOR HEALTH BENEFITS Even if Ys aren’t interested in dieting, they do pay attention to the health benefits of the food they eat. The most significant wellness factor impacting Ys’ food purchases is if the items are all-natural. Women are more likely than men to make purchase decisions based on whether foods are natural, organic, low-cal, and GMO-free. Men are more likely than ...

Gender Image

... A quantitative overview of self-image has relevant to gender.TEEN GIRLS MOST UNHAPPY WITH APPEARANCE Men are slightly happier with their appearance than are women. Only one-third of teen girls claim to be very happy with their looks. How happy are you with your looks/appearance in general? Top 2 box (Net) | Completely happy | Very happy | Moderately happy | Bottom 2 box (Net) | Slightly happy | Not at all happy ONLY 18% OF WOMEN STRONGLY AGREE WITH THE STATEMENT, "I CONSIDER MYSELF ...

Gender Marketing

... A quantitative overview of marketing and advertising preferences and perceptions, as relevant to gender.MISUNDERSTOOD & MISREPRESENTED Both men and women feel that their gender is misrepresented in ads, with only 13% of women and just over a quarter of men deeming portrayals of their gender to be accurate. On a scale of 1-5, how accurate are portrayals of your gender in most of the ads that you see?“Extremely interested” and “Very interested,” 5-point scale 5 (Extremely Accurate) | 4 | 3 | 2 ...

Betterment & Social Media

... likely to use apps or tools to improve their appearance on social media posts, compared to men and Ys respectively.Which of the following statements, if any, are true for you?Please select all that apply. I use apps/filters to improve my appearance in pictures I post on social media | I have tools/devices to improve my appearance in pictures I post on social media Two-thirds of U.S. and UK youth say they represent their authentic self on their social media accounts.SOCIALLY MOTIVATED ...

Work & Life

... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...

Love Landscape

... same today? Sexual relationships | Dating | Gender roles | Marriage | Finding the one Sexual relationships | Dating | Gender roles | Marriage | Finding the one 51% of global youth believe that it is possible to be in love with more than one person at the same time. REAL RELATIONSHIPSThe notion that men and women cannot be friends without romantic complications doesn’t resonate with young adults today—eight in 10 say they can be friends without forming a romantic attachment. At ...

Innovation Overview

... A quantitative overview of youth’s general attitudes toward innovation and technology. 151 151 MOST INNOVATIVELooking across 23 areas/industries, the #1 most innovative area—according to one-third of U.S. and UK Trendsetters—is gaming, and this percentage jumps to nearly half among men in the U.S. and UK. To Trendsetters in the U.S., the #2 most innovative area/industry is music, followed by fashion & style at #3, and vehicles/transportation at #4. To Trendsetters in the UK ...