Generational Overview Mar 14, 2019 ... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...
Marketing & Advertising Nov 19, 2016 ... . can’t remember the last time they noticed an ad on TV.62% of U.S. youth and 57% of UK youth would prefer a brand provide them with a cool experience than a cool product.BRANDED CONTENTBrands have a significant opportunity to provide young people with entertainment in many forms. For example, a third of U.S. youth and 28% of UK youth would be interested in brands creating more YouTube channels. Many would also want brands to create more music or music videos, original videos series, and games ...
State of Mind Data Oct 28, 2020 ... for myself | I do not set health & wellness goals for myself MAINTAINING MENTAL HEALTHWhich of the following, if any, do you do to maintain your mental health?Please select all that apply. Listen to music | Sleep | Spend time alone | Spend time with others (e.g., friends, family) | Watch television/ movies | Read books | Spend time outside/ in nature | Spend time with pet(s)/animals | Use social media | Eat right | Meditate | Go on vacation | Unplug from technology | Exercise ...
Socializing At Home Nov 22, 2017 ... of the music or the menu, and 29% of U.S. Trendsetters and 22% of UK Trendsetters say they host parties at home for determining these elements. Fewer than one in five host parties at their own home because they do not like to go out.Which of the following, if any, are true for you?Please select all that apply. I host events at home because it's cheaper than going out | I host events at my home because I like to be in control (e.g., decide the menu, pick the music) | I host events at home ...
Entertainment Landscape Nov 27, 2016 ... Entertainment—particularly music and streaming video—is an ever-present and important part of youth’s lives, and they’re willing to splurge on such content as it provides inspiration and offers touchpoints for connection.IMPORTANCE OF ENTERTAINMENTEntertainment is a huge part of youth’s lives. The largest number of young adults in both the U.S. and UK say music is vital to their life, with movies and social media following as second and third most vital, respectively. Streaming ...
Home Life Dec 01, 2018 ... important factors in your decision?Important To Where I Live Affordability | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Movies/film scene | High technology (e.g., smart city) | Music/dance scene | Art/design scene | Wellness/fitness scene | Intellectual scene | Fashion/style scene | Distilleries/ breweries/wineries | Religion/spirituality | Sports scene | LGBTQ+ scene | Accessibility to large/international airports ...
Technology & Social Media Nov 20, 2016 ... video of themselves. A similar number of Trendsetters have shared videos of themselves singing, playing music, playing games, and lip-syncing. Young men in the U.S. are most likely to share livestreams and videos of themselves playing games and lip-syncing.Which of the following, if any, are true for you?Please select all that apply. I have uploaded or shared a livestream video of myself (e.g., Periscope, Facebook Live) | I have uploaded or shared videos of myself singing or playing music | I ...
Travel & Transportation Nov 19, 2018 ... products | Day pass to an airport lounge | None of the above ACTIVITIES ALONG THE WAYWhen you are traveling or commuting, what do you typically do?When traveling Listen to music | Eat | Sleep | Watch movies/TV shows | Scroll through social media | Read a book | Talk to the person next to me | Play video games | Read provided media (e.g., airline magazine, free newspaper) | Drink a beer/cocktail | Read a magazine I brought with me | Listen to podcasts | Shop online ...
Brands Mar 02, 2019 ... is from a brand I like | If it has great music | If it feels more like entertainment than an ad | If it is inspiring | If it teaches me something | If it has an emotional connection | If it includes detailed product information | If it references current events | If it includes celebrities/public figures I like | Other thing(s) | Nothing BRANDED TECHNOLOGYWhich of the following, if any, are true for you?Please select all that apply. I like it when brands offer a ...
Bingeing Nov 23, 2016 ... efficient WHAT THEY BINGEYouth who binge primarily do so on TV, with many also bingeing on movies, music, and social media. Trendsetters are more likely than youth overall in the U.S. and UK to binge on all types of media, aside from gaming. Similarly, women are more likely than men to binge on many types of content, with gaming being the one exception. Gen Ys in both the U.S. and UK are significantly more likely than teen Zs in both countries to binge on news, while teen Zs are more likely to ...