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The Everyday Equality Data

... who are LGBTQ IT’S ACCEPTABLE FOR…Which of the following statements, if any, do you agree with? It's acceptable for...Select all that apply. Men and women to have jobs that are traditionally for people of the opposite gender | Women to be strong | Women to be the primary money earners in a household | Men to be emotionally sensitive | Men to have long hair | Women to have short hair | Dads to be the ones to stay home and raise their children | Women to play traditionally male sports | Men ...

Time Is of the Essence

... apply. I make time to play video games/board games | I have to make tradeoffs in my life to have time for myself DIFFICULT TIMESWhich of the following, if any, are true for you?TotalPlease select all that apply. It's a constant struggle to get ahead today | It's difficult to have downtime today | It's difficult to prioritize my time in a typical week Nearly 1 in 2 U.S. Trendsetters, and 2 in 5 in the UK, they will never be done with everything they need to do. ...

Travel & Transportation

... products | Day pass to an airport lounge | None of the above ACTIVITIES ALONG THE WAYWhen you are traveling or commuting, what do you typically do?When traveling Listen to music | Eat | Sleep | Watch movies/TV shows | Scroll through social media | Read a book | Talk to the person next to me | Play video games | Read provided media (e.g., airline magazine, free newspaper) | Drink a beer/cocktail | Read a magazine I brought with me | Listen to podcasts | Shop online ...

Brands & Social Causes

... A quantitative overview of how brands play a role in the lives of young people today through support of social causes. Among Trendsetters, 7 in 10 in the UK (73%) and U.S. (66%) agree it's important for brands to be open about their political views and contributions.BRAND INVOLVEMENTWhat five causes or issues, if any, do you think are most important for brands to be involved in or take stand on ?Please select up to five. Racism | Environment and climate change | Education | Mental health ...

Gaming

... Young adults are happily combining their love of sports with their love of gaming and are unapologetically spending their time and money playing their favorite video games. Nearly three in four young adults play sports-related video games, with half of Trendsetters playing at least once per week.24% of Trendsetters in the U.S. and 21% in the UK are willing to splurge on sports-related video games.TYPES OF SPORTS-RELATED VIDEO GAMES PLAYEDU.S. youth who play sports-related video games ...

Social Activities

... my home/their home | Play video games | Watch live TV | Listen to music at my/their home | Play physical games (e.g., board games) | Cook/bake | Exercise | Watch streaming entertainment | Shop online | Play sports | Browse social media | Listen to a podcast | None of these REGULARLY SCHEDULED PLANSSeven in 10 U.S. and UK Trendsetters make recurring plans with their friends, such as going to brunch every Sunday or taking advantage of Taco Tuesday weekly. Another six ...

Gen Z & Open-Mindedness

... ., 58% of young girls think it’s acceptable for boys to play with dolls and 47% think it’s acceptable for boys to wear makeup or nail polish, as opposed to 34% and 23% of Z boys, respectively. Which of the following statements, if any, do you agree with?Please select all that apply. It's acceptable for girls to be strong | It's okay for men/ women to have jobs traditionally meant for the opposite gender | It's acceptable for girls to have short hair | It's acceptable for women to be the ...

Children's Activities

... Parents want children to have time just being kids and to experience many of the joys of childhood that they did when they were young.PLAY PREFERENCESMost parents want their child to have a balance of physical and digital play, but when it comes to preferring one over the other, a greater number want their child to spend time on physical play than digital play (45% of parents in the U.S. and 40% in the UK versus 9% in each country). They want to ensure that tactile skills and creativity ...

Game Changers UK Fan Segmentation

... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 5 young people. They invest in their passion for sports, being more likely to put money toward attending games than toward other types of live events. They idolize athletes and are more likely to buy products endorsed by players or teams. They are also more likely than other groups to play sports.Challenger Fans are an engaged group of sports fans, accounting for 1 in 5 young people. While they avidly follow and ...