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POP Live

... events | Couch potato - I’d like to spend my free time zoning out on the couch | Workaholic - I’d like to spend my free time focused on my career/school and getting ahead THOUGHTS ON IDEAL FREE TIMEI would travel the world exploring cool areas, dining at the best restaurants, and taking in spectacular scenery. I would also attend a huge number of NBA games and concerts because I love basketball and music. In a sense I would do the same things I already do, except on a much bigger (and more ...

BMS Body

... made Gen Y parents more conscious of their children’s diets. However, getting their kids to eat healthy is difficult, as 68% say school lunches undermine healthy eating, and 57% say their children ask for unhealthy foods. Overall, 59% do not feel they have enough control over their children’s diets. Dads feel they have a harder time than moms ensuring that their kids eat well. How strongly do you agree or disagree with each of the following statements?ParentsSummary of Strongly/Somewhat Agree In ...

Gender Singlehood/Parenthood

... career, romance, social life, and hobbies to become a parent. Today our understanding of that is starting to shift, especially since in many homes both parents work. Parenting still means being there for your child, cooking and cleaning, and helping them succeed in school. But there is also an understanding that your individuality is important, and that your whole life should not completely revolve around your kids. JEN, 29I think our generation is more careful with their children. It's a ...

POP Play

... expensive | I don't mind paying for video games | I often recommend games to friends | I love to play in virtual worlds | Overall, I play more games than I used to | I think games make me smarter | I make an effort to keep up on the latest news from the world of gaming | I prefer old-school games to video or mobile games | I prefer to play video games on my smartphone than any other device | I feel guilty when I spend time playing games | I think games are mostly a waste of time 6 IN 10 ADMIT ...

A&S Home and Family

... they admit they accept their parents help. Which of the following, if any, is it not okay for your parents to do for you personally; and which of the following, if any, have your parents done for you in the past year?Those who have parents Calling my employer/ school | Paying my taxes | Helping me clean my home/ room | Providing me an allowance | Paying for my vacations | Doing my laundry | Paying my phone bill | Doing my taxes | Paying for my insurance | Helping me pay bills | Helping ...

BMS Mind

... than having a lot of knowledge | I make an effort to keep my brain sharp | Mental illness is a growing problem in this country | It takes a lot of time to be physically and psychologically healthy | It's important to me to think deeply about topics I am interested in | Informal / experiential learning is as valuable in life as structured / school-based learning | Finding intellectual stimulation is easier than ever thanks to the Internet | Being an expert in a particular area of knowledge ...

State Of The Union

... exploit their workers | Research the companies that I buy from | Avoid eating meat or animal products DIFFERENCE MAKERSThere are many steps people can take to help make the world a better place, but young adults consider some to be more beneficial than others. For example, more than nine in 10 young adults consider recycling to be the most helpful activity in making the world a better place. Its top ranking is likely due to the fact they’ve been hearing about its benefits since their school years ...

Digital Communicate

... It has never been easier for young people to keep in touch, and their use of mobile devices is evolving as new apps and services emerge.FACE TIMEDo you more often communicate...? Face-to-face | Virtually THOUGHTS ON COMMUNICATIONI think digital communication makes us more awkward in face-to-face interactions because so much of our social development happens either online or inebriated (at least in my high school experience). BEN, 21We are relying on social media to fill the void and consume ...

Gender Entertain

... are geared towards men, like Boardwalk Empire. ALEX, 25People seem to think that Hot in Cleveland is primarily a female-targeted show, but I enjoy it due to its old-school sitcom sensibilities, clever writing, and good acting (Betty White FTW!). JON, 25THE MAN/WOMAN CHANNEL What TV channel most resonates with you as a MAN/WOMAN? 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 151 | 151 FAVORITE MAGAZINES What is your favorite men’s/women's magazine? 1 | 2 | 3 ...

Digital Brands

... time (e.g., sporting event, concert, awards show, etc.) | Recommended a product or brand to someone on a social media platform (e.g., Facebook, Twitter, Instagram) | Took an online class (not for school) to learn more about something VIDEO ADS What do you usually do when presented with a pre-video ad on YouTube? Select all that apply.Among those who use YouTube occasionally or more often Wait the required 10-15 seconds until I can skip the rest | It depends on the ad | Mute the ad | Watch the ...