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Macrotrends

The Right Moves

... into a full-time experience, young Australians are credited with sparking the modern version of this trend, in which free spirits residing in their vans join the gig economy to fund their lives, or become social media influencers to use that very life to turn a profit. As The Optimization Generation that wants to get the most out of the least, Ys prioritize travel and don’t want to be weighed down by lots of possessions, so the vanlife lifestyle suits them. And although many such influencers became ...

The 3Rs

... fast access to the resources they’d need to participate. The movement offered “action kits” for purchase or free download, which included shareable content and templates for materials to raise awareness. A digital pledge stated the mission’s goal and tallied its supporters across social media. REWARDSKony 2012 spread like wildfire across social media. Its expertly produced, 29-minute film to raise awareness garnered over 15 million views within a week. The movement encouraged participants to ...

Consumed Global

... 2013, and companies such as Fendi and Harrods have created campaigns on Chinese social media platforms Weibo and WeChat. China’s Singles’ Day is for Online Shopping Sprees In China, November 11th is known as Singles’ Day, an anti-Valentine’s Day symbolized by the four 1s in 11/11. The occasion, as its name suggests, originally served as a chance for individuals to celebrate their singledom by treating themselves with gifts. The faux-holiday has since grown to become the world’s largest online ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Risk Management

... to learn what to do and not do on social media, Zs have a leg up in that they’re already aware that their digital footprint is hard to erase or alter. In short, whereas Ys' circumstances encouraged them to be risk-takers, Zs' circumstances have set them up to want to play it safe.On the surface, Zs may seem politically and socially progressive. They’re open-minded and they value human rights just as much, if not more, than their Y counterparts. However, their version of protecting these values is ...

Marketing Tips

... superhero poster campaign was launched across Australia, in which passersby could superimpose their face onto the characters. Interactive touchscreen panels allowed people to pick one of the heroes, and then their photo was taken to be overlaid on either Batman or Superman. Users then had the choice to share their “Super Selfies” on social media. Star Wars Studio FX Star Wars fans can make their own movies within the world of the franchise with the Studio FX app. The app includes 3D figurines of ...

The Optimization Generation

... attempting to ascertain a final head count. Young people may still experience FOMO by not attending these fêtes, but they’re less likely than in the past to let that stop them from opting out. Instead, they’re optimizing their time by choosing outings that offer the greatest ROI, whether that be bonding with close friends at a bachelor party or attending a share-worthy event that will impress an employer on social media. Outings that offer less value relative to the time commitment or cost are simply not ...

Gender Trends

... month’s selection of goods ships out in a Prohibition era-inspired wooden crate that is handmade in Brooklyn. In a manly finishing touch, the crates must be pried open. CHERRY BOMBEHome chefs were among the first users to actively take to social media, driving an early explosion of cooking blogs. But this independent spirit only just hit print food media in the last few years, as evidenced by the introduction of impressively designed publications like Gather Journal, Kinfolk, and The Gourmand. Cherry ...

Mind the Store

... individuals, they can in fact be influential brand advocates, as they’re likely to share their positive experience on social media and champion the brand to friends and family. When giving retail environments and service a wellness update, it’s important for brands to note that young consumers don’t expect all stores to look and feel like sanitized spas. Rather, they want them to induce a similarly salubrious state-of-being regardless of aesthetic. Transporting shoppers to their happy place can be ...

Global Bytes

... -themed car. In the U.S., Miku has opened shows for Lady Gaga, and headlined shows in New York and Los Angeles. - THE FIRECHAT REVOLUTION - During Hong Kong’s so-called Umbrella Revolution, protesters feared being digitally cut off from each other and social media in the event that government officials decided to turn off WiFi and cellular service in areas of unrest. The 17-year-old leader of the movement, Joshua Wong, advised his fellow protesters to download FireChat, sparking the rapid adoption ...