648 results for '"social media"'
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Macrotrends

Less Is Morality

... years, several networks continued to honor the policy for many years after it was taken off the books, meaning that young viewers were generally exposed to “clean” programming that included positive messages at their core. While such lessons were standard fare in entertainment during their early years, in the present day, only 39% of U.S. youth and 29% of UK youth feel that moral messages make for great entertainment. Social media has taken over as the voice of society, literally, giving it the role ...

Gender Trends

... month’s selection of goods ships out in a Prohibition era-inspired wooden crate that is handmade in Brooklyn. In a manly finishing touch, the crates must be pried open. CHERRY BOMBEHome chefs were among the first users to actively take to social media, driving an early explosion of cooking blogs. But this independent spirit only just hit print food media in the last few years, as evidenced by the introduction of impressively designed publications like Gather Journal, Kinfolk, and The Gourmand. Cherry ...

Fair Game

... leaders, including their career journeys, and connect them with young women through live social media chats or in-person events.Young adults recognize that the sports industry is behind the times concerning gender equality. Incorporate more women in sports-related positions in advertising and messaging in subtle ways to integrate their presence in the industry naturally.Young adults feel that the sports industry is behind society overall in terms of gender equality. Brands should help discontinue the ...

The Right Moves

... into a full-time experience, young Australians are credited with sparking the modern version of this trend, in which free spirits residing in their vans join the gig economy to fund their lives, or become social media influencers to use that very life to turn a profit. As The Optimization Generation that wants to get the most out of the least, Ys prioritize travel and don’t want to be weighed down by lots of possessions, so the vanlife lifestyle suits them. And although many such influencers became ...

Breaking Bad

... their nascency before the change becomes widely adopted; otherwise, they’ll seem behind or worse, working against the positive change.SOCIAL NORMS AROUND IDENTITYAlthough all generations today have greater freedom to identify themselves as they see fit, identity in and of itself is more divisive and open for commentary, especially as it's now broadcast online—particularly on social media. Older generations, who had to conform to rigid societal expectations as they grew up, are watching younger ...

Stick It

... used to personalize and enhance users’ digital photos. We expect more brands to enter this space, to give young people the option to alter and enhance their prized photos with fun, silly, and creative imagery. Last year, photo-editing platform Aviary teamed up with Atlantic Records to create the Evil Friends Photo App, which allows fans of the band Portugal. The Man to create digital stickers that they can stick on their photos and share on social media.Snack brand Popchips teamed up with social ...

The Optimization Generation

... attempting to ascertain a final head count. Young people may still experience FOMO by not attending these fêtes, but they’re less likely than in the past to let that stop them from opting out. Instead, they’re optimizing their time by choosing outings that offer the greatest ROI, whether that be bonding with close friends at a bachelor party or attending a share-worthy event that will impress an employer on social media. Outings that offer less value relative to the time commitment or cost are simply not ...

Mind the Store

... individuals, they can in fact be influential brand advocates, as they’re likely to share their positive experience on social media and champion the brand to friends and family. When giving retail environments and service a wellness update, it’s important for brands to note that young consumers don’t expect all stores to look and feel like sanitized spas. Rather, they want them to induce a similarly salubrious state-of-being regardless of aesthetic. Transporting shoppers to their happy place can be ...

Global Bytes

... -themed car. In the U.S., Miku has opened shows for Lady Gaga, and headlined shows in New York and Los Angeles. - THE FIRECHAT REVOLUTION - During Hong Kong’s so-called Umbrella Revolution, protesters feared being digitally cut off from each other and social media in the event that government officials decided to turn off WiFi and cellular service in areas of unrest. The 17-year-old leader of the movement, Joshua Wong, advised his fellow protesters to download FireChat, sparking the rapid adoption ...

Marketing Tips

... superhero poster campaign was launched across Australia, in which passersby could superimpose their face onto the characters. Interactive touchscreen panels allowed people to pick one of the heroes, and then their photo was taken to be overlaid on either Batman or Superman. Users then had the choice to share their “Super Selfies” on social media. Star Wars Studio FX Star Wars fans can make their own movies within the world of the franchise with the Studio FX app. The app includes 3D figurines of ...