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Popular Culture & Movies

... year, going to see movies in theaters has become more popular in their country, and this jumps to 85% among Chinese youth.GOING TO THE MOVIESAmong global youth, one in three say going to the movies is one of their favorite ways to be entertained, and it’s a way to disconnect for a while. Women are more likely than men to feel this way, as are those aged 22-34 compared to those aged 14-21. Another one in four global youth say they see movies in theaters more now than they used to in recent years ...

Gen Z & Open-Mindedness

... person. Close to a quarter talk about gender identity openly with people they know and a third think their generation has a broader definition of masculinity than previous generations did. Trendsetters are more optimistic about the state of gender, with a majority in both the U.S. and UK believing all of the above. Women in both the U.S. and UK are more likely than men to agree with all statements. Additionally, teens are more likely than tweens to agree with nearly all statements.Which of the ...

Popular Culture & Gaming

... about a third get inspiration related to gaming from social media. Women, on the other hand, are more likely than men to say they don’t’ follow the category. A majority of youth in China follow gaming culture, and nearly 4 in 10 get gaming inspiration from social media. One in 3 young people in Spain, China, Indonesia, and South Africa would like to learn more about gaming.Please select which statements, if any, are true to you about each of the following categoriesGaming Summary I Follow Popular ...

Betterment & Goals

... like I don't have a focus anymore | None of the above DIFFI-GOAL-TIESNearly seven in 10 UK youth (68%) and 60% of U.S. youth find it difficult to balance personal goals with daily responsibilities. In the U.S. and in the UK, women have a harder time with this compared to men; 63% of U.S. women and 72% of UK women struggle with this balance.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It is difficult to balance my personal goals with ...

Betterment & Mindfulness

... of the general population of young adults in both countries. Given this increased focus, 54% of U.S. Trendsetters and 46% of UK Trendsetters seek out peaceful spaces while 40% of Zs in the U.S. and 37% of U.S. women look for these calming spaces.Which of the following, if any, are true for you?Please select all that apply. Mental health has become more important to me in the past year | I seek out spaces that are peaceful/calming | I talk to friends/family about anxiety | I practice ...

Supporting Social Causes

... , telling someone about a cause).DISCERNING FACTORS OF SUPPORTHow important, are each of the following in determining what causes you support and care about? If it affects someone I love | If it affects me personally | If it affects the world at large | If it affects my country | If it affects my city | If it affects my local community | If it affects a certain group of people (e.g., children, women) | If it affects my state/my county | The number of people it affects | If it affects a ...

Popular Culture & Brands

... another seven in 10 agree brands have the ability to bridge the gap between different cultures. Each of these statements about the impact a brand can have resonates more with women and those older aged 22-34.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands have an influence on popular culture | Brands have the ability to bridge the gap between different cultures Brands have an influence on popular culture | Brands have the ...

Work Preferences

... they’d prefer to work for a company with a flat structure where everyone is equal rather than working for a company with a traditional hierarchical structure, with Zs being significantly more likely than Ys to prefer this. However, men go against the majority in both cases, being more likely than women to say they’d prefer to work at startups and prefer to work for companies with traditional hierarchies.Please select one statement from each pair below that you agree with more. I would rather work for ...

Social Activities

... UK, youth are less likely to take part in these same activities with their friends, though they are still the top-ranked activities. In both the U.S. and the UK, women are more likely than men to do these activities with their friends, while U.S. Zs more so than Ys and UK Ys more so than Zs do each of these things with friends.Which of the following activities, if any, would you want to do with a friend?Please select all that apply. Shop in-store | Go to the movie theater | Eat a meal at ...

Sports Spectatorship & Engagement

... attending live sporting events is something they simply cannot live without/is a very important part of their life, with men being even more likely than women to feel this way. However, many young adults are finding it difficult to actually attend live sporting events, with about two-thirds of young adults, and over 80% of Trendsetters, wishing it were easier to do so. Which of the following, if any, are true for you?Please select all that apply. I wish it were easier to attend live sporting ...